Edison Research Issues Top 10 Favorite Findings of 2023

RADIO ONLINE | Wednesday, December 13, 2023

Edison Research

Edison Research is highlighting the Top 10 Findings of 2023 as shared by various members of the company's team. These findings may frame its research as the firm looks forward to 2024. Starting off at number ten, the Infinite Dial's 25th year tracked the U.S.'s transition from dial-up to digital dominance, as 75% of those age 12+ have listened to online audio in the last month as sourced by The Infinite Dial 2023.

Here's the complete list:

• A majority (58%) of audio listening now occurs in the home, and largely through connected devices. Source: Audio in Evolution sponsored by Amazon Ads

• Time spent with on-demand audio passes time spent with linear audio. Source: Share of Ear from Weekly Insights

• Level of education played a role in how Ohioans voted on abortion, but it's not as simple as those with or without college degrees. Source: Edison Research Exit Poll/Ohio Referendum Issue 1, 2023

• Despite all the new audio choices on the in-car dashboard, radio is number one in France, Germany and the UK. Source: Dashboard Dialogue from Edison Research and WorldDAB

• In-car listeners spend the most time listening to audio through a radio, but mobile devices continue to gain share. Source: Share of Ear from Weekly Insights

• Spoken Word Audio has reached another all-time high, and podcasts now account for 36% of the total. Source: The Spoken Word Audio Report from NPR and Edison Research

• UK Podcasters Dominate the UK Charts. Source: Edison Podcast Metrics UK

• Diverse audiences are engaged podcast listeners. Sources: The Black Podcast Listener Report sponsored by SXM Media, and Mindshare USA; The Latino Podcast Listener Report sponsored by LWC Studios, Latina to Latina podcast, Libsyn, Latino Media Network, and SXM Media

• Kids are engaged podcast listeners and grow into loyal adult listeners. The Kids Podcast Listener Report from Edison Research and Kids Listen, with sponsors American Public Media, Disney Podcasts, Tumble Media, and Wondery; The Gen Z Podcast Listener Report sponsored by SXM Media

• Bonus finding: The podcast "New Heights with Jason and Travis Kelce" sees a four and a half times increase in weekly podcast listeners age 13+ since the Swift-Kelce pairing became public; audience shifts to 50% female. Source: Edison Podcast Metrics from Weekly Insights