Edison Research: Top 10 Podcasts Among Black Listeners

RADIO ONLINE | Wednesday, February 21, 2024

Edison Research

In celebration of Black History Month, Edison Research is showcasing the Top 10 podcasts among Black listeners from the latest Edison Podcast Metrics release. According to the Infinite Dial 2023, 45% of Black Americans in the U.S. age 12 have listened to podcasts in the last month, and 28% have listened in the past week. The list shows the Top 10 Podcasts in the U.S. based on the number of Black weekly podcast listeners for Q4 2023.

By surveying Black podcast consumers directly, Edison Podcast Metrics provides the relative Black audience size of all podcasts and podcast networks through listening instead of downloads. This includes networks and shows that have not opted in to other industry rankers.

Podcasts allow sharing and storytelling, and they are proving to be powerful vehicles to showcase the talents of Black creators and hosts. Of the shows in the Top 10, six are helmed by Black hosts:

2. The Breakfast Club
4. Drink Champs
5. Million Dollaz Worth of Game
6. The Joe Budden Podcast
7. The Steve Harvey Morning Show
9. ShxtsNGigs

One of the hallmarks of podcasts is presenting opportunities to Black creators to establish and extend their voices to Black audiences in search of authentic Black viewpoints. According to the The Black Podcast Listener Report from Edison Research, SXM Media and Mindshare, 63% of adult Black monthly podcast listeners say that it is very or somewhat important that podcasts include Black stories and perspectives. Fifty percent of adult Black monthly podcast listeners say that it is very or somewhat important that podcasts are hosted by Black hosts.