Home Login RADIO ONLINE RSS Facebook
Advertisement

Star 94.5/Orlando Creates Line Dance for ''Texas Hold 'Em''


Beyonce's ''Texas Hold 'Em'' line dance
Beyonce's ''Texas Hold 'Em'' line dance

WCFB (Star 94.5) in Orlando has announced the creation of a line dance for Beyonce's hit song, "Texas Hold 'Em." The dance was crafted to capture the rhythm and energy of the song, allowing listeners to groove to the music in a fun and engaging way. "Texas Hold 'Em" has made Beyonce the first Black woman to lead the Billboard Hot Country Songs chart. The song has reached over 16 million airplay impressions on the radio.

The inspiration for the Beyonce "Texas Hold 'Em" Line Dance came from WCFB (Star 94.5) air personality Jojo, who expressed her desire to engage with listeners and create a dance. JoJo is heard on three of Cox Media stations, including WHJX (Hot 106.5) in Jacksonville and WBTV (The Vibe 105.1) in Tampa Bay.

JoJo's enthusiasm sparked a creative collaboration between Star 94.5 and Orlando's dance instructor Vinetta G to bring the dance to life. This professional instructor carefully choreographed the dance to highlight the song's infectious beats and empower everyone to unleash their inner dancer.

"What caught my attention with this song was watching African Americans doing this dance on YouTube," said Star 94.5 Director of Branding & Programming Elroy Smith. "We wanted to do an urban twist to this dance. We asked our listeners to join us and they responded in their cowboy attire and quickly learned our version of 'Texas Hold Em.' They were engaged, excited, and appreciative to be a part of this line-dance craze."

To see the video, click here.

Advertisement

Latest Radio Stories

Urban One Dallas Realigns Three-Station Lineup
Urban One
Urban One
Urban One Dallas has announced a programming realignment across its three-station Dallas-Fort Worth cluster, including new and returning personalities at KBFB (97.9 The Beat) and KKDA (K104) and a new music direction for 105.7 KRNB. At 97.9 The Beat, Radio Hall of Famer Rickey More

K-Love Closes $2M Purchase of Former KBAY-FM
K-Love
K-Love
K-Love Inc. has closed on its $2 million acquisition of the 94.5 FM signal in Gilroy, CA, serving San Jose from Connoisseur Media, completing a transaction first announced in July. The former KBAY-FM has adopted the new call letters KJNV-FM. K-Love acquired the signal to expand its Christian radio service in More

Study: Broad Ad Reach Key to Driving Brand Growth
Cumulus Media |  Westwood One
Cumulus Media | Westwood One
New marketing research suggests advertisers looking for long-term growth should focus on reaching a broad audience rather than concentrating heavily on consumers who are already in the market to buy. The findings are highlighted in a new Cumulus Media | Westwood One Audio Active Group analysis from Pierre More
Advertisement

Mary Louise Kelly Stepping Down as NPR Host
Mary Louise Kelly (photo credit: Mike Morgan, NPR)
Mary Louise Kelly (photo credit: Mike Morgan, NPR)
Mary Louise Kelly is stepping down as co-host of NPR's "All Things Considered" and host of the network's "Sources & Methods" podcast after more than eight years in the ATC anchor chair. The week of November 2 will be Kelly's final week as co-host of "All Things Considered," while she will sign off from More

Billy Brown Returns to WKWS as Morning Host
Billy Brown
Billy Brown
Billy Brown has returned to WKWS-FM (Superstar Country 96.1 KWS) in Charleston, WV, as morning host. The move marks a return to the station for Brown, who previously spent five years at WKWS from 2017 through 2022. Most recently, he was part of the on-air lineup at crosstown WQBE. "I'm really glad to More

Radio Ads Reach Consumers Ready to Act
Katz Radio
Katz Radio
Consumers influenced by radio advertising are more likely to be planning purchases and activities across several high-value categories than consumers influenced by advertising overall, according to a new analysis from Katz Radio Group. For its latest "Sound Answers" report, Katz More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement