Home Login RADIO ONLINE RSS Facebook
Advertisement

Star 94.5/Orlando Creates Line Dance for ''Texas Hold 'Em''


Beyonce's ''Texas Hold 'Em'' line dance
Beyonce's ''Texas Hold 'Em'' line dance

WCFB (Star 94.5) in Orlando has announced the creation of a line dance for Beyonce's hit song, "Texas Hold 'Em." The dance was crafted to capture the rhythm and energy of the song, allowing listeners to groove to the music in a fun and engaging way. "Texas Hold 'Em" has made Beyonce the first Black woman to lead the Billboard Hot Country Songs chart. The song has reached over 16 million airplay impressions on the radio.

The inspiration for the Beyonce "Texas Hold 'Em" Line Dance came from WCFB (Star 94.5) air personality Jojo, who expressed her desire to engage with listeners and create a dance. JoJo is heard on three of Cox Media stations, including WHJX (Hot 106.5) in Jacksonville and WBTV (The Vibe 105.1) in Tampa Bay.

JoJo's enthusiasm sparked a creative collaboration between Star 94.5 and Orlando's dance instructor Vinetta G to bring the dance to life. This professional instructor carefully choreographed the dance to highlight the song's infectious beats and empower everyone to unleash their inner dancer.

"What caught my attention with this song was watching African Americans doing this dance on YouTube," said Star 94.5 Director of Branding & Programming Elroy Smith. "We wanted to do an urban twist to this dance. We asked our listeners to join us and they responded in their cowboy attire and quickly learned our version of 'Texas Hold Em.' They were engaged, excited, and appreciative to be a part of this line-dance craze."

To see the video, click here.

Advertisement

Latest Radio Stories

Max Media Promotes McKay, Hoyt in Coastal Virginia
Barry McKay
Barry McKay
Max Media has announced a pair of programming promotions affecting two of its Coastal Virginia stations, Country WGH (97.3 The Eagle) and AC WTWV (92.9 The Wave) in Norfolk-Virginia Beach. Barry McKay (pictured) has been elevated from his midday role on 97.3 The Eagle to Program Director/Brand Manager More

Programmatic Audio Buying Doubles Since 2022
Cumulus Media and Westwood One
Cumulus Media and Westwood One
A new study highlighted by Westwood One shows programmatic audio advertising has surged to record levels, with adoption among agencies and advertisers more than doubling over the past four years. According to research from Advertiser Perceptions, 82% of agencies and advertisers now buy audio More

Red Apple Launches Global Audio News Network
Worldwide News Network
Worldwide News Network
Red Apple Media has announced the launch of The Worldwide News Network, a new global audio news platform aimed at delivering real-time reporting to listeners in the U.S. and internationally. The company has named Lee Harris as Vice President of News for WABC Radio and the new network. Harris, a 2024 More
Advertisement

NYPR Names Sharma, Christner, Cohen to Leadership
New York Public Radio
New York Public Radio
New York Public Radio has appointed three executives to its leadership team, naming Ru Sharma as Chief People Officer, Emily Christner as Chief Growth and Engagement Officer, and Patti Cohen as Senior Vice President of Analytics, Insights and Research. The appointments are More

Orbyt Media Launches Imaging Blueprint in Canada
Orbyt Media
Orbyt Media
Orbyt Media has launched Imaging Blueprint AC/Classic Hits in Canada, expanding its portfolio of radio imaging and production services. The AC-focused format is now available nationwide on a cash or barter basis and has made its Canadian debut on iHeartRadio Canada's MOVE Radio More

Pebbles Exits WBQT (HOT 96.9) Mornings to Grow Brand
Peebles
Peebles
Pebbles is stepping away from her role on the WBQT (HOT 96.9) morning show in Boston, ending a long run as a key voice on Beasley Media Group's outlet to focus on expanding her Positively Pebbles brand. The move shifts her away from daily on-air duties, though she will continue to engage audiences More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement