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WLS-FM Brings Back Iconic Sonic Logo with TM Studios
RADIO ONLINE | Monday, March 11, 2024 |
TM Studios has created a new package for Cumulus Media's WLS-FM/Chicago and the evolving Classic Hits format. It features the famous 5-note WLS sonic logo heard for decades in Chicago and on stations across the U.S. This new Classic Hits package from TM Studios is a hybrid of modern and authentic Dallas jingle production techniques. With live musicians, plus a fully analog mix this package is designed to fit the music, but in a modern way, with a fresh new vocal sound for TM.
"These cuts are outstanding! Just as I imagined," exclaimed WLS Program Director Todd Cavanah. "I think these might be the best and my favorite jingles that I have ever had a hand in designing."
TM Studios COO and Co-Owner Dave Bethell said, "As a jingle nerd, designing a package for Todd, WLS and with the iconic logo is an honor that we don't take lightly. Todd's brief was to create a package that ultimately pays homage to the amazing hits of the 80's while also hitting some positive sonic nostalgia of CHR radio from the 80's and 90's."
TM Studios CEO and Co-Owner Greg Clancy added, "Jingles are back, as PDs set aside their personal biases and realize the power of great jingles. Just ask the WLS listeners, who are already singing the WLS logo in Chicago."
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