Entravision Launches ''Fuego 106.7 FM'' on KDVA in Phoenix
| RADIO ONLINE | Monday, April 15, 2024 |
|
 Entravision |
Entravision flips KDVA-FM/Phoenix to "Fuego 106.7 FM," a curated combination of Latin Urban beats and Musica Mexicana rhythms. The new format will feature Latin hits from artists such as Peso Pluma, Karol G, Xavi, Anitta, Fuerza Regida and Bad Bunny -- targeting Arizona's Latino bilingual and bicultural audience. The talent lineup includes Edgar "Shoboy" Sotelo, Hector Millan and Oscar "DJ Kazzanova" Cortes.
"We are thrilled to unveil Fuego 106.7 FM; it represents a milestone moment in our journey to connect with Latino audiences on a deeper level. Through the power of music and cultural storytelling, we aim to ignite passion, spark conversation, and foster a community where listeners and brands can connect, celebrate and be inspired," said Entravision President and Chief Operating Officer Jeffery Liberman.
"Aimed at the growing Latino youth segment, Fuego 106.7 FM strategically taps into their influence in both cultural and ideological landscapes. This initiative provides a platform to elevate their voices and mobilize them toward community and civic issues, all while celebrating their culture through their love of music," added Entravision Vice President of Audio Programming Nestor Rocha.
