Home Login RADIO ONLINE RSS Facebook
Advertisement

Media Monitors Granted Continued MRC Accreditation


Media Monitors
Media Monitors

Media Monitors, recognized by the Media Rating Council (MRC) for its U.S. Radio spot data since 2008 and U.S. TV spot data since 2017, has announced the continuation of accreditation for both its Radio and TV spot services reporting pre-recorded advertising spots of at least 15 seconds in length. The company monitors millions of radio and TV commercials, providing near real-time data. Clients utilize this information to enhance profitability and accountability.

"Receiving continued MRC accreditation is a testament to our unwavering dedication to maintaining high standards of product and service excellence," said Media Monitors President and CEO Philippe Generali. "This recognition underscores the importance of quality within the radio and television advertising markets, ensuring our clients receive reliable and impactful data."

"We congratulate Media Monitors on this achievement and applaud their commitment to measurement quality," remarked MRC Executive Director and CEO George W. Ivie. "Maintaining MRC accreditation speaks volumes about Media Monitors' leadership and innovation in delivering reliable advertising data. We look forward to our continued collaboration with them."

Advertisement

Latest Radio Stories

Borrell: Digital Ad Growth Slows, Share Battle Rises
Borrell
Borrell
Local digital advertising is entering a slower growth phase after two decades of rapid expansion, according to the executive summary of Borrell 2026 Annual Digital Benchmarking Report. The report finds year-over-year growth has dropped to low single digits and is expected to fall below 3% by 2029, More

Townsquare, Broadway Media Form Digital Ad Deal
Townsquare Media
Townsquare Media
Townsquare Media has announced a digital advertising partnership with Broadway Media aimed at expanding data-driven marketing capabilities and revenue opportunities. Under the agreement, Townsquare's digital division, Townsquare Ignite, will provide Broadway Media with More

Bob Heymann to Speak at MFM Financial Forum
MFM Financial Forum
MFM Financial Forum
Media Services Group Managing Director Bob Heymann will speak at the Media Financial Management Financial Leaders Forum in San Antonio on May 18. Heymann will participate in a session titled "Let's Make a Deal...or Not!" presented by the Washington, DC-based firm Bond & Pecaro. The session will be moderated More
Advertisement

Seaboard Networks to Syndicate ''Hard Rock Nights''
''Hard Rock Nights''
''Hard Rock Nights''
Seaboard Networks will distribute "Hard Rock Nights with Brian Basher," marking a syndication deal for the long-running weekly rock program hosted by Brian Basher. The show, which debuted in 2010, will be offered to stations on a barter basis as part of Seaboard's programming More

Max Media Promotes McKay, Hoyt in Coastal Virginia
Barry McKay
Barry McKay
Max Media has announced a pair of programming promotions affecting two of its Coastal Virginia stations, Country WGH (97.3 The Eagle) and AC WTWV (92.9 The Wave) in Norfolk-Virginia Beach. Barry McKay (pictured) has been elevated from his midday role on 97.3 The Eagle to Program Director/Brand Manager More

Programmatic Audio Buying Doubles Since 2022
Cumulus Media and Westwood One
Cumulus Media and Westwood One
A new study highlighted by Westwood One shows programmatic audio advertising has surged to record levels, with adoption among agencies and advertisers more than doubling over the past four years. According to research from Advertiser Perceptions, 82% of agencies and advertisers now buy audio More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement