Home Login RADIO ONLINE RSS Facebook
Advertisement

Media Monitors Granted Continued MRC Accreditation


Media Monitors
Media Monitors

Media Monitors, recognized by the Media Rating Council (MRC) for its U.S. Radio spot data since 2008 and U.S. TV spot data since 2017, has announced the continuation of accreditation for both its Radio and TV spot services reporting pre-recorded advertising spots of at least 15 seconds in length. The company monitors millions of radio and TV commercials, providing near real-time data. Clients utilize this information to enhance profitability and accountability.

"Receiving continued MRC accreditation is a testament to our unwavering dedication to maintaining high standards of product and service excellence," said Media Monitors President and CEO Philippe Generali. "This recognition underscores the importance of quality within the radio and television advertising markets, ensuring our clients receive reliable and impactful data."

"We congratulate Media Monitors on this achievement and applaud their commitment to measurement quality," remarked MRC Executive Director and CEO George W. Ivie. "Maintaining MRC accreditation speaks volumes about Media Monitors' leadership and innovation in delivering reliable advertising data. We look forward to our continued collaboration with them."

Advertisement

Latest Radio Stories

Tony Randall Joins KAT Country 103 for Afternoon Drive
Tony Randall
Tony Randall
Veteran broadcaster Tony Randall is named the new afternoon host on Country KATM-FM (KAT Country 103) in Stockton-Modesto, CA. He officially begins on Monday, December 1, and will be heard weekdays from 2-7pm. His debut will broadcast live from Walmart in Turlock, where Randall and the KAT Country 103 team More

Study: 96% of Americans Want Radio Built Into New Cars
Critical Mass Insights
Critical Mass Insights
Critical Mass Insights has released a new study showing near-universal support for keeping AM/FM radio built into new vehicles. According to the research, 96 percent of Americans say having a built-in AM/FM radio is important when purchasing a new car, and 98 percent say it's More

Study: Radio Receivers Still Dominate AM/FM Listening
Edison Research
Edison Research
A decade of rapid growth in digital audio hasn't displaced the traditional radio receiver as Americans' primary way to listen to AM/FM radio, according to new findings from Edison Research's Share of Ear study. While streaming on phones, computers, smart speakers, and smart TVs has surged across the More
Advertisement

ESPN Radio Extends National MLB Coverage in New Deal
ESPN Radio
ESPN Radio
ESPN Radio will continue as the national audio home of Major League Baseball under a sweeping new rights agreement between ESPN and MLB that expands the network's role across the sport's biggest national events. The multi-year deal, announced by ESPN Chairman Jimmy Pitaro and MLB Commissioner Rob Manfred, More

Stations Urged to Set Tone as ''Soundtrack of the Season''
John Lund
John Lund
As retailers roll out holiday displays earlier each year, radio stations are stepping into their most festive stretch - and a new programming guide from Lund Media outlines how stations can win listeners and clients throughout the Christmas season. The advisory underscores a simple truth: while there may More

iHeartRewind Reveals 2025's Most Played Artists & Songs
iHeartRewind 2025
iHeartRewind 2025
iHeartRadio is closing out the year with a look back at the music that defined 2025, unveiling its annual iHeartRewind list highlighting the most listened-to artists and songs across all genres. For the second consecutive year, Sabrina Carpenter takes the top spot as iHeartRadio's most played artist, More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement