Home Login RADIO ONLINE RSS Facebook
Advertisement

Media Monitors Granted Continued MRC Accreditation


Media Monitors
Media Monitors

Media Monitors, recognized by the Media Rating Council (MRC) for its U.S. Radio spot data since 2008 and U.S. TV spot data since 2017, has announced the continuation of accreditation for both its Radio and TV spot services reporting pre-recorded advertising spots of at least 15 seconds in length. The company monitors millions of radio and TV commercials, providing near real-time data. Clients utilize this information to enhance profitability and accountability.

"Receiving continued MRC accreditation is a testament to our unwavering dedication to maintaining high standards of product and service excellence," said Media Monitors President and CEO Philippe Generali. "This recognition underscores the importance of quality within the radio and television advertising markets, ensuring our clients receive reliable and impactful data."

"We congratulate Media Monitors on this achievement and applaud their commitment to measurement quality," remarked MRC Executive Director and CEO George W. Ivie. "Maintaining MRC accreditation speaks volumes about Media Monitors' leadership and innovation in delivering reliable advertising data. We look forward to our continued collaboration with them."

Advertisement

Latest Radio Stories

Cumulus Q1 Revenue Falls 12% Amid Restructuring
Cumulus Media
Cumulus Media
Cumulus Media reported first quarter 2026 results showing declines in revenue and adjusted earnings as the company continues through its Chapter 11 restructuring process. Net revenue for the quarter ended March 31 totaled $164.4 million, down 12.2% from $187.3 million in the same More

NAB Pushes Back on FCC Early License Renewal Move
National Association of Broadcasters (NAB)
National Association of Broadcasters (NAB)
The National Association of Broadcasters (NAB) is raising concerns over a recent Federal Communications Commission (FCC) action requiring a broadcaster to seek early license renewals, warning the move could create uncertainty across the industry. In a statement, NAB President and CEO Curtis LeGeyt said More

Veteran Radio Programmer Kenny Woods to Retire
Kenny Woods
Kenny Woods
Veteran Pittsburgh radio programmer Kenny Woods has announced he will retire on April 30, concluding a career that has spanned nearly five decades. Woods began his radio career in 1978 with early roles at stations in Pennsylvania, including WKST-AM in New Castle, WGRP-FM in Greenville, WBCW-AM in More
Advertisement

Study: AM/FM Radio Dominates Chevy Driver Listening
Cumulus Media | Westwood One
Cumulus Media | Westwood One
A new analysis from Cumulus Media | Westwood One Audio Active Group highlights the continued dominance of AM/FM radio among Chevrolet drivers, based on newly released data from Edison Research's "Share of Ear" study. The report finds Chevrolet drivers spend 90% of their in-car ad-supported audio time More

Bill Lueth to Retire from Classical California SF
Bill Lueth
Bill Lueth
Bill Lueth, president of Classical California San Francisco, will retire at the end of June, concluding a 38-year career in radio focused on expanding the reach of classical music broadcasting. Lueth has played a key role in the growth of classical radio in California, helping transition the format into More

Beasley Broadcast Completes Debt Restructuring Deals
Beasley Media Group
Beasley Media Group
Beasley Broadcast Group announced it has completed its debt restructuring transactions following the expiration of its exchange offers. The company repurchased $15.9 million of its 11.000% Senior Secured First Lien Notes due 2028, leaving approximately $15 million outstanding. The More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement