Home Login RADIO ONLINE RSS Facebook
Advertisement

Media Monitors Granted Continued MRC Accreditation


Media Monitors
Media Monitors

Media Monitors, recognized by the Media Rating Council (MRC) for its U.S. Radio spot data since 2008 and U.S. TV spot data since 2017, has announced the continuation of accreditation for both its Radio and TV spot services reporting pre-recorded advertising spots of at least 15 seconds in length. The company monitors millions of radio and TV commercials, providing near real-time data. Clients utilize this information to enhance profitability and accountability.

"Receiving continued MRC accreditation is a testament to our unwavering dedication to maintaining high standards of product and service excellence," said Media Monitors President and CEO Philippe Generali. "This recognition underscores the importance of quality within the radio and television advertising markets, ensuring our clients receive reliable and impactful data."

"We congratulate Media Monitors on this achievement and applaud their commitment to measurement quality," remarked MRC Executive Director and CEO George W. Ivie. "Maintaining MRC accreditation speaks volumes about Media Monitors' leadership and innovation in delivering reliable advertising data. We look forward to our continued collaboration with them."

Advertisement

Latest Radio Stories

Key-United Expands Sales Leadership Team with New Hires
Rosanne Tipton and Robbie Eisen
Rosanne Tipton and Robbie Eisen
Key-United, a joint venture between Key Networks and United Stations Radio Networks (USRN), has expanded its sales organization with two new appointments aimed at strengthening its service to advertisers and agency partners. Rosanne Tipton has joined the company as More

Nicole Alvarez Takes Midday Slot at Alt 98.7 Los Angeles
Nicole Alvarez (photo credit: iHeartMedia)
Nicole Alvarez (photo credit: iHeartMedia)
iHeartMedia's KYSR-FM (Alt 98.7) in Los Angeles has named Nicole Alvarez as the station's new midday host, effective March 2. Alvarez joined Alt 98.7 in December and now moves into the 10am-2pm shift as part of a revamped weekday lineup. A Los Angeles radio veteran with more than two decades of More

Chaz & AJ Return to Long Island on 94.3 The Shark
Chaz & AJ
Chaz & AJ
Connoisseur Media has announced that the Chaz and AJ Show will expand its reach and return to Long Island mornings on WWSK (94.3 The Shark) beginning Monday, March 9. The move reunites the long-running rock morning show with the market where the partnership first began, while the More
Advertisement

NAB Launches Campaign for America's 250th Anniversary
National Association of Broadcasters (NAB)
National Association of Broadcasters (NAB)
As the U.S. prepares to mark the 250th anniversary of the signing of the Declaration of Independence, the National Association of Broadcasters (NAB) has launched a nationwide, year-long campaign highlighting the role of local radio and television stations in documenting history and connecting communities. More

Curtis Sliwa Joins WOR Morning Lineup in New York
Curtis Sliwa
Curtis Sliwa
Curtis Sliwa is returning to New York talk radio as part of a new morning show on iHeartMedia's 710 WOR, beginning Monday, March 9. "Curtis Sliwa and Larry Mendte in the Morning" will air weekdays from 6-10am, pairing Sliwa's longtime presence in New York talk radio with veteran television journalist Larry More

Tom Donahue's Truth Matters Shifts to Streaming
Tom Donahue
Tom Donahue
Veteran talk host Tom Donahue will begin hosting Truth Matters with a new distribution model starting April 4, transitioning the program from Salem Radio Network's satellite delivery to online streaming and podcast-based audio file distribution for radio stations. The show will continue to air Saturdays More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement