Media Monitors Granted Continued MRC Accreditation

RADIO ONLINE | Wednesday, May 22, 2024 | 10:46am CT

Media Monitors

Media Monitors, recognized by the Media Rating Council (MRC) for its U.S. Radio spot data since 2008 and U.S. TV spot data since 2017, has announced the continuation of accreditation for both its Radio and TV spot services reporting pre-recorded advertising spots of at least 15 seconds in length. The company monitors millions of radio and TV commercials, providing near real-time data. Clients utilize this information to enhance profitability and accountability.

"Receiving continued MRC accreditation is a testament to our unwavering dedication to maintaining high standards of product and service excellence," said Media Monitors President and CEO Philippe Generali. "This recognition underscores the importance of quality within the radio and television advertising markets, ensuring our clients receive reliable and impactful data."

"We congratulate Media Monitors on this achievement and applaud their commitment to measurement quality," remarked MRC Executive Director and CEO George W. Ivie. "Maintaining MRC accreditation speaks volumes about Media Monitors' leadership and innovation in delivering reliable advertising data. We look forward to our continued collaboration with them."