Media Monitors Granted Continued MRC Accreditation

Media Monitors

Media Monitors, recognized by the Media Rating Council (MRC) for its U.S. Radio spot data since 2008 and U.S. TV spot data since 2017, has announced the continuation of accreditation for both its Radio and TV spot services reporting pre-recorded advertising spots of at least 15 seconds in length. The company monitors millions of radio and TV commercials, providing near real-time data. Clients utilize this information to enhance profitability and accountability.

"Receiving continued MRC accreditation is a testament to our unwavering dedication to maintaining high standards of product and service excellence," said Media Monitors President and CEO Philippe Generali. "This recognition underscores the importance of quality within the radio and television advertising markets, ensuring our clients receive reliable and impactful data."

"We congratulate Media Monitors on this achievement and applaud their commitment to measurement quality," remarked MRC Executive Director and CEO George W. Ivie. "Maintaining MRC accreditation speaks volumes about Media Monitors' leadership and innovation in delivering reliable advertising data. We look forward to our continued collaboration with them."

Latest Radio Stories

Urban One Dallas Realigns Three-Station Lineup

Urban One

Urban One Dallas has announced a programming realignment across its three-station Dallas-Fort Worth cluster, including new and returning personalities at KBFB (97.9 The Beat) and KKDA (K104) and a new music direction for 105.7 KRNB. At 97.9 The Beat, Radio Hall of Famer Rickey More

K-Love Closes $2M Purchase of Former KBAY-FM

K-Love

K-Love Inc. has closed on its $2 million acquisition of the 94.5 FM signal in Gilroy, CA, serving San Jose from Connoisseur Media, completing a transaction first announced in July. The former KBAY-FM has adopted the new call letters KJNV-FM. K-Love acquired the signal to expand its Christian radio service in More

Study: Broad Ad Reach Key to Driving Brand Growth

Cumulus Media | Westwood One

New marketing research suggests advertisers looking for long-term growth should focus on reaching a broad audience rather than concentrating heavily on consumers who are already in the market to buy. The findings are highlighted in a new Cumulus Media | Westwood One Audio Active Group analysis from Pierre More

Mary Louise Kelly Stepping Down as NPR Host

Mary Louise Kelly (photo credit: Mike Morgan, NPR)

Mary Louise Kelly is stepping down as co-host of NPR's "All Things Considered" and host of the network's "Sources & Methods" podcast after more than eight years in the ATC anchor chair. The week of November 2 will be Kelly's final week as co-host of "All Things Considered," while she will sign off from More

MIW, NABLF Expand LAUNCH Mentorship Eligibility

Mentoring and Inspiring Women in Radio (MIW)

Mentoring and Inspiring Women in Radio (MIW) and the National Association of Broadcasters Leadership Foundation (NABLF) will open applications October 6 for the 2026 LAUNCH Mentorship Program, with eligibility expanded this year to women working for broadcast technology partners and vendors. The More

Billy Brown Returns to WKWS as Morning Host

Billy Brown

Billy Brown has returned to WKWS-FM (Superstar Country 96.1 KWS) in Charleston, WV, as morning host. The move marks a return to the station for Brown, who previously spent five years at WKWS from 2017 through 2022. Most recently, he was part of the on-air lineup at crosstown WQBE. "I'm really glad to More

Return to Menu

Media Monitors Granted Continued MRC Accreditation

Latest Radio Stories

Follow us on:

Copyright © 1989-2026 RADIO ONLINE ^®

Media Monitors Granted Continued MRC Accreditation

Latest Radio Stories

Follow us on:

Copyright © 1989-2026 RADIO ONLINE ®

Copyright © 1989-2026 RADIO ONLINE ^®