Veteran Audio Leader Billy Hartman Joins Frequency

RADIO ONLINE | Wednesday, June 26, 2024

Frequency

Frequency taps 20-year veteran digital audio leader Billy Hartman to help the company expand its business development efforts. Hartman will work alongside CEO Pete Jimison and joins Frequency in a consulting capacity. He'll continue to support other clients within his partner portfolio. Hartman help Frequency continue its audio enablement efforts and accelerate its expansion, showcasing the existing suite of products, which includes Brand Approvals, Production Automation and Ad Management.

Hartman's prior roles include senior leadership at SiriusXM (AdsWizz, Simplecast, Pandora, Stitcher and Team Coco) and TuneIn, where he relaunched and built its audio monetization and multi-channel content business.

"I've seen first-hand the challenges and inefficiencies in audio when trying to connect disparate teams, often with different business priorities. Applying traditional systems that are not tailored to the medium is not scalable," said Hartman. "Frequency solves audio's core deficiencies and is integrated with other enterprise platforms for sales, order management, and ad serving. It's been a lot of fun introducing new teams to the technology and seeing their reaction. Plus, we have new product innovation coming soon that will continue to build value for our partners."

"Billy is well versed in the industry and acutely aware of the needs and relevant solutions for networks, creators, and agencies, especially as the audio advertising marketplace rapidly evolves," added Frequency CEO Pete Jimison. "His expertise and proven track record will be a powerful catalyst for our team."