Keynote to Unveil Research on Enhancing Podcast Promos

RADIO ONLINE | Wednesday, August 14, 2024

Amplifi Media

Podcast cross-promotion is increasingly recognized as a critical tool for growing audiences, yet many podcasters treat their audio promos as an afterthought, leading to ineffective results. Addressing this gap, Amplifi Media is teaming up with industry experts to present new research and strategies for improving podcast promos.

The keynote, entitled "Unleashing the Power of Effective Audio Promos," will be held at Podcast Movement on August 22 at 9am. The session will feature insights from Pierre Bouvard and Lauren Vetrano of the Cumulus Media | Westwood One Audio Active Group, alongside Allison O'Toole from System1.

The presentation aims to address the common pitfalls in podcast promotion-such as lifeless and forgettable promos-and offer seven proven strategies to enhance the effectiveness of podcast cross-promotion.

Steve Goldstein of Amplifi Media emphasizes that podcasters often invest significant time in creating their episodes, yet the promotion of these episodes is frequently neglected. This keynote will provide actionable strategies to ensure that podcast promos not only engage but also effectively communicate the value of the podcast to potential listeners.

Attendees of the keynote can expect to gain practical insights backed by the latest research, positioning them to better utilize their audio promos as a powerful tool for audience growth.