Saga Communications and Quu Sign Multi-Year Partnership
| RADIO ONLINE | Monday, August 19, 2024 |
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 Saga Communications and Quu |
Quu Inc., a provider of visual content for radio, and Saga Communications ink a group-wide agreement for Saga's stations to use Quu's technology to publish programming and advertiser messages on vehicle dashboards. By adding in-dash Visual Quus to its radio broadcasts, Quu says Saga's radio outlets will have a consistent display with revenue-generating opportunities.
Saga will use Quu's platform to increase listener engagement and revenue across all markets. Key features include training and support, local and centralized messaging, sales products, 24/7 visual monitoring, reporting, Rapid technology, DTS AutoStage integration, and, in some cases, Quu's Content Partnership sponsorship.
Saga Communications President and CEO Chris Forgy said, "We are delighted with the partnership we are forging with Quu. Steve Newberry and his team are as customer-obsessed as we are. They provide a platform, training, and support that will allow us to better connect our advertisers to our listeners and our listeners to our advertisers in the communities Saga serves."
"We look forward to combining our cutting-edge solutions with Saga's radio expertise and rich history of cultivating meaningful relationships with their listeners," added Quu CEO Steve Newberry. "Working alongside Chris and his entire team is a pleasure. We're confident Quu will boost listenership and revenue while expanding Saga's connection with audiences."
