Quest Global Research Group Acquires Coleman Insights

RADIO ONLINE | Wednesday, September 4, 2024

Quiet Mindshare and Coleman Insights

Quest Global Research Group has announced its acquisition of Coleman Insights, a media research firm. This partnership will enable both companies to broaden their offerings and deliver enhanced services to clients across the market research community. Founded in 2003 in Ontario, Quest is one of the industry's leading online market research companies, operating in over 70 markets and employing over 200 people globally.

Quest's portfolio includes the online research data collection company Quest Mindshare, the panel management company SampleGurus, online panels Opinion Champ and Panel Champ, and the industry's leading data quality platform: dtect.

Since 1978, Coleman Insights has delivered research that has helped media companies in more than a dozen countries build strong brands and develop great content. The company, which is headquartered in Raleigh, NC, has been a leader in the radio, podcasting and streaming industries.

According to Coleman Insights, its integration into the Quest family will create a more comprehensive suite of services, leveraging each organization's strengths to better meet evolving client needs. Combining Coleman's strategic insights and Quest's data collection capabilities, services and technologies will offer more solutions for solving clients' biggest business challenges.

"We are thrilled to welcome Coleman into the Quest family," said Quest co-CEO Greg Matheson. "This acquisition is a significant milestone in our growth strategy, enabling us to expand our service offerings and provide even greater value to our clients. The synergies between our companies will drive innovation and allow us to better support our clients' needs."

Coleman Insights will continue to operate under its brand and its existing team while benefiting from the expanded resources and capabilities of Quest.

"After partnering with them for more than a decade, we know that Quest shares our commitment to quality and client satisfaction," said Coleman President Warren Kurtzman. "By joining forces, we can enhance our offerings and provide our clients with a broader range of services, all backed by the expertise and resources of a larger organization. This partnership marks an exciting new chapter for Coleman Insights, and we look forward to what we can achieve together."