GeoBroadcast Solutions Appoints National Advisory Board

RADIO ONLINE | Friday, September 13, 2024 | 11:32am CT

GeoBroadcast Solutions

GeoBroadcast Solutions (GBS) has announced the selection of a group of senior advisors representing a cross-section of experienced radio, global communications, multimedia and entrepreneurial leadership, to serve on its newly formed National Advisory Board. This group will play a crucial role in advising GBS leadership on innovations and market technologies that help radio broadcasters better serve their local communities, grow revenues and expand the sustainability of radio.

The Co-Chairs of the GeoBroadcast Solutions National Advisory Board are David Honig, President Emeritus and Senior Advisor for the Multicultural Media, Telecom and Internet Council (MMTC), and Dr. Benjamin F. Chavis, Jr., President and Chief Executive Officer of the National Newspaper Publishers Association (NNPA).

The members of the National Advisory Board include:

• Tish Bazil, Senior Advisor to Dr. Benjamin F. Chavis
• Ryan McGinness, Senior Vice President at R&R Partners
• Steve Roberts, CEO and Founder Roberts Radio Broadcasting Company
• A respected member from the financial community

Additionally, the Senior Advisors of the National Advisory Board include:

• Ron Busby, Chairman and CEO of US Black Chamber of Commerce (USBC)
• Amador Bustos, President and CEO of Bustos Media
• William Lacy Clay, US Black Chamber of Commerce (USBC)
• Sherman Kizart, Founder of Kizart Media Partners
• Jim Winston, President of the National Association of Black Owned Broadcasters (NABOB), USBC Division

The mission of the National Advisory Board is to advise GBS on implementing broadcast technologies that help radio broadcasters deliver geo-targeted content. The board will focus on ensuring that communities, particularly minority and underserved populations, which are better served through customized messaging, emergency notifications and expanded public service broadcasting. Additionally, the board will help establish protocols for broadcasters to activate these systems nationwide, ensuring that small, minority-owned businesses can seize opportunities to broadcast relevant, localized content.

"We are pleased to present the inaugural members of the GBS National Advisory Board, whose leadership and expertise will help us drive forward the transformation of radio broadcasting," said a GBS spokesperson. "This esteemed group of advisors will ensure we remain responsive to the needs of diverse communities and help us establish best practices for deploying geo-targeting technology across the U.S."

GBS recently announced that ZoneCasting applications now span 10 markets across the U.S., marking a milestone in the rollout of the technology. ZoneCasting enables radio outlets to deliver hyper-local content tailored to specific geographic zones, offering a new level of engagement for advertisers and listeners alike. GBS is beginning activations, with the installation process already underway in Nevada.

The advisory board will help implement key initiatives, including ensuring that FM booster stations utilizing GBS technology follow best practices for delivering geo-targeted programming that meets the unique needs of local communities without disrupting the primary station's signal. They will also work to advance public service messaging and emergency notifications, ensuring minority communities receive relevant and customized content.

For more information, please visit geobroadcastsolutions.com.

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