Triton Integrates Promo Hub into Audio Insights Dashboard

RADIO ONLINE | Thursday, September 26, 2024 | 10:53am CT

Triton Digital

Triton Digital has announced the integration of Sounder's Promo Hub into its Audio Insights Dashboard, offering podcasters a streamlined and automated solution to simplify podcast promotion and content creation. This new feature is designed to assist publishers of all sizes, from independent creators to large-scale media organizations, by automating time-consuming tasks associated with podcast publishing and promotion.

Promo Hub leverages AI to generate key promotional materials such as episode descriptions, show notes, social media posts and promotional articles. By automating these aspects, podcasters can focus more on producing high-quality audio content while spending less time on administrative tasks.

Triton Digital Senior Vice President of Podcast Strategy and Operations Sharon Taylor said, "We're excited to offer podcasters an enhanced toolkit that reduces the manual effort behind publishing and promotion. With Promo Hub, podcasters can automate tedious tasks and invest more time in creating compelling content that resonates with their audiences."

This integration benefits both small creators, who can use auto-generated content to streamline their promotion processes, and larger media organizations looking to enhance team efficiency. Triton Digital plans to further integrate these tools into platforms like Omny Studio and Spreaker later this year, expanding the reach of Promo Hub across more podcast workflows.

Triton Digital acquired Sounder in March 2024 to enhance its existing audio streaming and podcasting technology with Sounder's AI-powered podcast understanding and brand suitability solutions.