San Diego's XEPRS Revamps as Oldies with Wolfman Jack

RADIO ONLINE | Monday, November 4, 2024 | 3:11pm CT

Wolfman Jack is back

XEPRS-AM (1090) in San Diego makes a significant format shift, now dedicating its airwaves to Oldies. What sets this format apart is its revival of broadcasts by the iconic Wolfman Jack, known for his presence on 1090 XERB during the 1960s. This initiative marks the first station in the San Diego and Los Angeles areas to blend Oldies with shows featuring radio legends, including digitally remastered episodes of Wolfman Jack's original programs.

The change aligns with the station's celebration of its 85th anniversary, tracing its origins back to November 6, 1939. XEPRS boasts a daytime signal strength of 77,000 watts, allowing it to reach a broad audience across Southern California.

Marc Paskin, the station's manager and the brain behind the nostalgic format, expressed his enthusiasm for the project. "1090 AM XEPRS is a true blast from the past," Paskin said. "We're thrilled to bring back the voices and music that defined an era, and no one embodies that better than Wolfman Jack."

The station's new lineup includes a roster of radio legends such as Charlie Tuna, MG Kelly, El Chingon and The Real Don Steele, complementing the classic hits played on air. Wolfman Jack's shows will feature weekdays from 5-7pm, promising to rekindle the magic of his heyday with the same zest and charisma that captivated listeners decades ago.