Home Login RADIO ONLINE RSS Facebook
Advertisement

San Diego's XEPRS Revamps as Oldies with Wolfman Jack


Wolfman Jack is back
Wolfman Jack is back

XEPRS-AM (1090) in San Diego makes a significant format shift, now dedicating its airwaves to Oldies. What sets this format apart is its revival of broadcasts by the iconic Wolfman Jack, known for his presence on 1090 XERB during the 1960s. This initiative marks the first station in the San Diego and Los Angeles areas to blend Oldies with shows featuring radio legends, including digitally remastered episodes of Wolfman Jack's original programs.

The change aligns with the station's celebration of its 85th anniversary, tracing its origins back to November 6, 1939. XEPRS boasts a daytime signal strength of 77,000 watts, allowing it to reach a broad audience across Southern California.

Marc Paskin, the station's manager and the brain behind the nostalgic format, expressed his enthusiasm for the project. "1090 AM XEPRS is a true blast from the past," Paskin said. "We're thrilled to bring back the voices and music that defined an era, and no one embodies that better than Wolfman Jack."

The station's new lineup includes a roster of radio legends such as Charlie Tuna, MG Kelly, El Chingon and The Real Don Steele, complementing the classic hits played on air. Wolfman Jack's shows will feature weekdays from 5-7pm, promising to rekindle the magic of his heyday with the same zest and charisma that captivated listeners decades ago.

Advertisement

Latest Radio Stories

Art Webb Appointed PD of KABC and KSFO
Art Webb
Art Webb
Cumulus Media has promoted Art Webb to Program Director for News/Talk KABC in Los Angeles and KSFO in San Francisco. Webb, who has served as Assistant Program Director and Executive Producer for the stations since 2017, succeeds Luis Segura, recently named Operations Manager for co-owned WMAL-FM in More

Nielsen, Triton Integrate Podcast Metrics in NMI
Nielsen Audio and Triton Digital
Nielsen Audio and Triton Digital
Nielsen has announced a new collaboration with Triton Digital to integrate Triton's Podcast Metrics Demos+ into its Nielsen Media Impact (NMI) planning platform, expanding how advertisers evaluate podcast audiences alongside other media channels. The integration enables brands and agencies to access More

Lori Flowers Named MIW President-Elect
Lori Flowers
Lori Flowers
Mentoring and Inspiring Women in Radio (MIW) has named Lori Flowers as President-Elect, with her term set to begin January 1, 2027. Flowers currently serves as Manager of Integrated Marketing and Project Management for Urban One, working across Radio One stations and Reach Media's syndicated programming. More
Advertisement

Study: Creative Drives Nearly Half of Ad Sales
CumulusMedia | Westwood One
CumulusMedia | Westwood One
A new handbook from Cumulus Media's Westwood One Audio Active Group highlights the outsized role creative plays in advertising effectiveness, drawing on research from multiple measurement firms and marketing experts. The "Creative Best Practices Handbook," authored by Pierre Bouvard, compiles findings More

Townsquare, NABCO Form Digital Ad Partnership
Townsquare Media
Townsquare Media
Townsquare Media has entered into a strategic digital advertising partnership with North American Broadcasting Company (NABCO), aimed at expanding data-driven marketing capabilities for local advertisers. Under the agreement, NABCO will utilize Townsquare's Ignite platform to plan, execute and measure More

Redrock Media Names Terry Mathis Sales Director
Redrock Media
Redrock Media
Redrock Media has appointed Terry W. Mathis as Director of Sales for its five-station FM cluster and digital marketing division, Redrock Connect, effective May 1. Mathis succeeds S. Michael Evans, who has accepted a Director of Sales role with Cumulus Media in Salt Lake City. More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement