Entravision/Los Angeles Names Eduardo Maytorena as SVP/GSM

RADIO ONLINE | Friday, January 24, 2025 | 3:54pm CT

Eduardo Maytorena

Entravision appoints Eduardo Maytorena as the new Senior Vice President and General Sales Manager for its Los Angeles operations. Maytorena previously served as General Sales Manager for Spanish Broadcasting System's crosstown L.A. cluster, rising from Local Sales Manager and Senior Account Executive. His background also includes stints at Radio Centro and HOY Newspaper.

Juan Navarro, Chief Revenue Officer of Entravision highlightef his "extensive experience, creative vision, and dedication to the Latino community" as critical assets that will advance the company's sales strategies and community engagement initiatives in Los Angeles.

In his new role, Maytorena will focus on leveraging his expertise in multicultural marketing and his profound understanding of the Latino demographic to bolster Entravision's market presence.

"I am incredibly privileged to lead as SVP, General Manager," said Maytorena. "I look forward to amplifying local voices, driving unparalleled results for our advertising partners, and ensuring that brands not only reach but truly connect with our dynamic audience across all channels."