Industry Experts to Discuss Radio Ad Opps in RAB Webcast

RADIO ONLINE | Thursday, March 13, 2025 | 3:12pm CT

Radio Advertising Bureau (RAB)

The Radio Advertising Bureau (RAB) will host its third presentation, "Insight to Opportunity," as part of its One Voice for Radio initiative. This latest installment will focus on the first survey results following Nielsen's three-minute qualifier modernization. The webinar is scheduled for noon CT on Wednesday, March 26.

Jon Miller, Vice President of Audience Insights at Nielsen, and Rich Tunkel, Managing Director at Nielsen Audio, will unveil the survey data and insights. Following the presentation of data, Matt Sunshine, Chief Executive Officer of The Center for Sales Strategy (CSS), and Andrew Curran, President and CEO of DMR/Interactive, will provide an in-depth analysis of the findings. Their discussion will emphasize the emerging opportunities identified from the survey data for radio and advertising professionals.

The webinar aims to provide valuable insights for the radio and advertising industry, helping professionals understand the landscape and potential strategies for audience engagement and advertising effectiveness.

Registration for the webinar is now open, with additional resources available to participants. Industry professionals interested in attending can reserve their spot here.