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Nueva Network Launches Que-Onnda Radio in DC & Boston
RADIO ONLINE | Tuesday, April 1, 2025 |
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Nueva Network launches its QueOnnda.com platform with strategic local rebranding Hispanic stations WDCN (87.7) in Washington, DC and WCCM (103.7) in Boston. Now operating as "QueOnnda DC" and "QueOnnda Boston," both stations are part of a new digital strategy designed to reshape the future of Spanish Language radio in the U.S.
Unveiled nationally earlier this month by Nueva Network's Chief Innovation Officer Rene Alegria, QueOnnda.com merges radio, podcasts, streaming, social media and AI technology into one seamless media hub. The platform offers local radio outlets access to a suite of digital tools and both national and hyper-local content-unlocking new ways to grow audiences and generate revenue.
"Our goal is simple-deliver dynamic local content through an innovative multi-platform strategy," said Jose M. Villafane, Founder & CEO of Nueva Network. "QueOnnda empowers our affiliate partners to tap into digital opportunities while staying rooted in their local radio communities. It allows local sales teams to offer new value to advertisers-and to compete in an increasingly digital-first market without the heavy cost of building their own platforms."
With QueOnnda DC and QueOnnda Boston now live, both markets will feature 24-hour Spanish-language programming enhanced by streaming services, mobile and digital engagement, dedicated local podcast programming and integrated social content.
Nueva Network's strategy integrates affiliates into a larger digital ecosystem, enabling radio partners to expand their reach, modernize their content, and unlock new monetization opportunities.
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