RAB to Host Fourth ''One Voice for Radio'' Live Session

RADIO ONLINE | Wednesday, April 23, 2025 | 3:04pm CT

Radio Advertising Bureau (RAB)

The Radio Advertising Bureau (RAB) will present the fourth installment of its One Voice for Radio live presentation series at noon CT on Thursday, May 1. The session, entitled "Audience Lift: Impact to Action," will spotlight fresh data and insights from Nielsen's 3-Minute qualifier survey across three audience measurement periods.

Jon Miller, Vice President of Audience Insights, and Rich Tunkel, Managing Director at Nielsen Audio, will lead the discussion. They will explore how increases in impressions, reach, and frequency, measured through the Nielsen data, can be effectively communicated to advertisers and media stakeholders.

The presentation aims to provide actionable takeaways for the radio and advertising industries, emphasizing how radio campaigns drive measurable audience lift and engagement. Attendees will also gain access to supporting resources that demonstrate the value of incorporating this data into promotional and sales strategies.

The event is open to professionals in the radio and advertising sectors. Registration is available here.