| Advertisement |
RAB to Host Fourth ''One Voice for Radio'' Live Session
| RADIO ONLINE | Wednesday, April 23, 2025 | 3:04pm CT |
|
![]() |
The Radio Advertising Bureau (RAB) will present the fourth installment of its One Voice for Radio live presentation series at noon CT on Thursday, May 1. The session, entitled "Audience Lift: Impact to Action," will spotlight fresh data and insights from Nielsen's 3-Minute qualifier survey across three audience measurement periods.
Jon Miller, Vice President of Audience Insights, and Rich Tunkel, Managing Director at Nielsen Audio, will lead the discussion. They will explore how increases in impressions, reach, and frequency, measured through the Nielsen data, can be effectively communicated to advertisers and media stakeholders.
The presentation aims to provide actionable takeaways for the radio and advertising industries, emphasizing how radio campaigns drive measurable audience lift and engagement. Attendees will also gain access to supporting resources that demonstrate the value of incorporating this data into promotional and sales strategies.
The event is open to professionals in the radio and advertising sectors. Registration is available here.
| Advertisement |
Latest Radio Stories
Jeff Pohjola Named KNWN News and Program Director
|
Tiffany McCormack Named GM of WNOR and WAFX
|
Country Radio Hall of Fame Opens 2027 Nominations
|
| Advertisement |
John Goforth Named President of Gamut Podcast Network
|
WCCO Returns as Timberwolves Radio Flagship
|
Compass to Sell Ads for TJ Show and LiveLine
|




















