Veritonic Enhances Creative Measurement Platform
| RADIO ONLINE | Wednesday, April 30, 2025 | 2:24pm CT |
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 Veritonic |
Veritonic, a provider of audio analytics and research, has rolled out new enhancements to its Creative Measurement solution, streamlining audio asset testing and improving team collaboration for brands, agencies, and publishers.
The updates are designed to simplify the study setup process and mirror features recently added to the company's Brand Lift solution. Among the improvements are streamlined workflow capabilities, customizable collaborator permissions, and the ability to leave comments during study setup-features aimed at aligning teams and reducing friction throughout the creative testing process.
"These enhancements reflect our continued commitment to putting control, flexibility, and efficiency in the hands of our clients," said Scott Simonelli, CEO and Co-Founder of Veritonic. "Creative is the heart of audio performance, and with these updates, we're making it easier than ever to test, optimize, and align creative strategy across internal and external teams."
