Marketron and vCreative Announce New Integration

RADIO ONLINE | Tuesday, July 8, 2025 | 11:59pm CT

Marketron and vCreative

Marketron and vCreative have announced the launch of a new integration between Marketron Traffic and vCreative's vPPO platform, aimed at boosting efficiency and reducing manual work for broadcasters. The integration connects two essential systems used in radio traffic and production workflows, allowing for seamless, bidirectional data sharing between vCreative and Marketron Traffic.

According to the companies, the automation can save broadcasters significant time. Spot entry alone is estimated to be reduced by 30 seconds per item, while cart assignments could be shortened by over a minute. For stations processing 5,000 spots or more per month, the time savings could total 124 hours - 41 hours regained from spot entry and 83 hours from cart assignment.

In addition to efficiency, the integration is expected to reduce errors typically caused by manual rekeying, potentially lowering the number of makegoods and credits issued due to traffic inconsistencies.

"Efficiency has become a top priority for radio broadcasters," said Jimshade Chaudhari, CEO of Marketron. "This integration with vCreative delivers a truly connected workflow, stripping out redundant tasks and streamlining daily operations."

Mary DelGrande, CEO of vCreative, added, "By automating critical workflows, we're not only saving time - we're also helping stations reduce costly errors and focus more energy on content and revenue generation."

The partnership brings together two major firms in broadcast technology, offering stations a solution designed to simplify operations and support revenue growth.