New Book Challenges ''Radio is Dead'' Narrative

RADIO ONLINE | Thursday, July 10, 2025 | 9:44pm CT

The Truth About Radio Myth|Truth

A new book aiming to reset the conversation around radio's role in modern media is set to launch on Amazon July 15. "The Truth About Radio: A Myth-Busting Guide for Today's Media Buyers and Sellers" is written for radio professionals and media buyers who are ready to counter long-standing industry misconceptions with renewed confidence.

Drawing on more than four decades of experience in local radio across the U.S. and Canada, the author -- Dave Sturgeon -- offers a direct, unapologetic defense of the medium's continued relevance. The book targets the skeptics of radio's reach and effectiveness, while equipping sellers and managers with practical language to reframe the conversation in today's media landscape.

The release teases several pull quotes that capture the book's tone, including:

"Radio isn't dead. It's OG!"
• "Radio is the original Influencer platform."
• "You can't sell what you don't believe in."

According to the announcement, The Truth About Radio is written "from inside the trenches" of the business -- not from an academic or outsider's perspective. It's designed to give sales teams and media professionals a jolt of motivation and a clearer message when promoting radio as a competitive platform.

The book will be available in both eBook and paperback formats on Amazon starting Monday, July 15.