Cumulus and Rumble Announce Joint Strategic Partnership

RADIO ONLINE | Tuesday, August 5, 2025 | 10:00am CT

Cumulus Media and Rumble

Cumulus Media and Rumble have announced a strategic partnership designed to expand content distribution and unlock new monetization opportunities for creators and advertisers. Under the agreement, Cumulus Media will distribute select audio and video content on Rumble's platform. In return, both companies will collaborate on cross-platform advertising opportunities, integrating inventory and brand assets to offer advertisers access to expanded, multi-channel campaigns.

"This partnership represents a powerful alignment between two media innovators," said Collin Jones, President of Westwood One and Executive Vice President of Corporate Strategy & Development at Cumulus Media. "By combining our premium podcast inventory with Rumble's dynamic creator ecosystem, we're creating a new frontier for host-read advertising that delivers authenticity, scale, and brand safety."

Rumble CEO Chris Pavloski added that the partnership opens doors for creators and brands alike. "This collaboration allows us to create new monetization opportunities for our creators while offering brands a trusted and effective way to connect with engaged communities," he said.

The companies said the move underscores a shared commitment to innovation in digital media, as both podcasting and video continue to evolve as key pillars in content consumption and advertising strategy.