Amazon, iHeart Expand Partnership With Programmatic Audio

RADIO ONLINE | Thursday, November 6, 2025 | 10:51am CT

Amazon Ads and iHeartMedia have expanded their partnership with a new programmatic audio offering that gives advertisers using Amazon DSP access to iHeart's streaming audio portfolio. The integration, available now, combines Amazon's consumer insights from shopping, streaming, and browsing data with iHeart's millions of listeners across digital audio.

Through Amazon DSP, advertisers can now extend their omnichannel campaigns across iHeart's streaming platforms -- reaching audiences on smartphones, smart speakers, tablets, and gaming consoles. Access to iHeartPodcasts and its broadcast radio stations will be added in 2026.

"Our partnership with iHeart allows Amazon DSP customers to reach relevant audio audiences with simplified campaign management and unique measurement capabilities," said Meredith Goldman, Director, Amazon DSP, Amazon Ads. "Integrations like this enable advertisers to build more comprehensive omnichannel strategies that connect brands with consumers throughout their journey."

"Making iHeart's premium audio inventory available through Amazon DSP unlocks scale with deep listener engagement and proven performance," said Lisa Coffey, Chief Business Officer, iHeartMedia. "This partnership is another step in making broadcast radio behave like digital media-addressable, measurable, and available programmatically."

Amazon DSP provides advertisers with omnichannel tools for campaign planning, buying, and measurement, powered by first-party insights and AI-driven optimization.