Lizette Alicea Joins La Exitosa 98.7 New York as BSD

RADIO ONLINE | Monday, November 10, 2025 | 10:13am CT

Lizette Alicea

Emmis names Lizette Alicea as Director of Brand Sponsorship for WEPN (La Exitosa 98.7 FM), the company's newly launched bilingual AC in New York City. A native New Yorker with more than 20 years of experience in multicultural media, Alicea returns to the city with a strong background in media sales, broadcast, television, and integrated marketing.

"Lizette's deep understanding of culture-driven marketing and her passion for connecting brands with the Latino community make her an incredible addition to our leadership team," said Victor Giacomelli, market president, Emmis New York. "She brings the perfect balance of creativity and commercial vision that will help position La Exitosa as New York's most inclusive and dynamic media platform for advertisers."

Alicea most recently served as Vice President of Sales at iHeartMedia Philadelphia, where she helped launch a Spanish-language station targeting Gen Z and pop audiences. Her previous roles include leadership positions at Univision Communications and iHeartMedia New York, where she fostered relationships across broadcast, digital, and live-event platforms.

"Coming home to New York feels like a full-circle moment," said Alicea. "This city shaped my voice and my purpose, and La Exitosa is the perfect place to give back-to celebrate our stories, our rhythm, and the duality that makes us uniquely Latino. I'm equally excited about the opportunities this creates for brands to tap into our audience in a way that's both authentic and inclusive of real life -- how we live, speak, and connect every day."