iHM, TikTok Partner to Launch Multi-Platform Partnership

RADIO ONLINE | Monday, November 10, 2025 | 10:22am CT

iHeartMedia and TikTok

iHeartMedia and TikTok have announced a new partnership that brings TikTok creators into the iHeart ecosystem through podcasts, radio, and live events. The collaboration includes the launch of the TikTok Podcast Network, TikTok Radio, and a slate of creator-driven integrations across iHeart's major events.

The TikTok Podcast Network will feature up to 25 new podcasts hosted by TikTok creators, expanding their storytelling beyond short-form video. To support the initiative, iHeartMedia will open new co-branded podcast studios in Los Angeles, New York, and Atlanta, equipped for both audio and video production. The shows will be distributed by iHeartPodcasts and available on the iHeartRadio app and other major podcast platforms, with highlights shared on TikTok.

TikTok Radio will debut nationwide across iHeartRadio stations and digital platforms, blending creator commentary, trend-driven storytelling, and hit music from TikTok's viral soundtracks. The station will include segments such as "Behind-the-Charts," "New Music Fridays," and "On The Verge."

The partnership also extends to iHeartRadio's marquee live events, including the iHeartRadio Music Festival and Jingle Ball, where creators will gain new access and brands can engage audiences through collaborative activations.

"This partnership connects TikTok's cultural energy and creator community with the unmatched scale and reach of iHeartMedia," said Rich Bressler, President, COO, and CFO of iHeartMedia. "We're giving creators access to the biggest audio platforms in America-creating new ways to tell stories, entertain, and build deeper connections with fans."

Dan Page, Global Head of Media and Licensing Partnerships at TikTok, added, "This partnership with iHeartMedia opens up exciting new opportunities for creators and brands to reach wider audiences, collaborate across platforms, and extend their creativity beyond TikTok."

The two companies previously collaborated on Next Up: Live Music, a TikTok Live competition highlighting new artists, including winner @kiralise.