Peter Naylor Named Nielsen's First Chief Client Officer

RADIO ONLINE | Wednesday, November 12, 2025 | 2:20pm CT

Peter Naylor

Nielsen has appointed veteran advertising executive Peter Naylor as its first Chief Client Officer, a newly created position designed to strengthen relationships with advertisers and publishers across traditional and digital media. Naylor will report directly to Nielsen CEO Karthik Rao. In his new role, Naylor will collaborate closely with Nielsen's sales, product, and research teams to ensure the company continues to meet client needs amid rapid changes in viewing and advertising behavior.

"The key to Nielsen's continued success is working closely with our clients to build the best marketing intelligence platform in the world," said Rao. "Peter is the perfect person to help that mission, building on Nielsen's momentum of Big Data Panel measurement, live streaming innovation and our AI transformation."

Naylor brings extensive experience from top media organizations. He previously served as Netflix's first VP of Global Advertising Sales, where he built the company's ad business from the ground up, and as Head of Sales for the Americas at Snap Inc., where he helped increase revenue by 50 percent. Earlier, as SVP of Advertising Sales at Hulu, Naylor helped establish ad-supported streaming models now standard across the industry.

"As a Nielsen customer for over 20 years, I'm thrilled to support our partners during this dynamic time in media," said Naylor. "I look forward to helping clients find even more success with Nielsen data while ensuring our products continue to evolve with their needs."

Naylor has also served on the boards of the Interactive Advertising Bureau (IAB), the International Radio and Television Society (IRTS), and the She Runs It Foundation.

Nielsen continues to lead in cross-platform measurement, integrating Big Data + Panel methodologies that power audience ratings across TV, streaming, radio, and digital platforms. Its measurement systems are widely regarded as the industry standard for media planning and performance tracking.