RAB Launches AI-Focused Live Presentation Series for 2026

RADIO ONLINE | Friday, December 19, 2025 | 2:52pm CT

Radio Advertising Bureau (RAB)

The Radio Advertising Bureau is expanding its AI-for-Radio initiative with a new series of AI-focused live presentations beginning in 2026, aimed at helping sellers and managers better navigate the rapidly evolving, AI-driven marketing landscape.

The series will launch with a live virtual session titled "Commands to Context: How Sellers Get Better Results from AI," presented by Kelli Frieler, chief executive officer of Vibrant Impact. The presentation will examine how sales professionals can move beyond using AI solely for task execution and instead apply it as a strategic thinking partner in the sales process.

Drawing on RAB's 7 Steps to Selling Success framework, Frieler will outline how incorporating human insight, client-specific context, and real-world business challenges into large language models can produce more relevant ideas, stronger strategies, and more effective client conversations.

The session is scheduled for Wednesday, January 14, at 12pm CT. The live webinar and accompanying resources will be available at no cost to RAB members. To register for this webinar, click here.

RAB said it will continue to provide updates on additional AI-enabled tools and services designed to support sellers as media, technology, and local advertising strategies continue to evolve.