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Matt Scarano Named Beasley Detroit VP/Market Manager


Matt Scarano
Matt Scarano

Beasley Media Group has named Matt Scarano Vice President and Market Manager of its Detroit operations, effective January 14. In the role, Scarano will oversee Beasley's Detroit station brands -- WRIF, WCSX, WDMK-FM, and WMGC-FM. Scarano brings more than two decades of senior leadership experience in radio and media operations. Most recently, he served as Region President for iHeartMedia in Chicago.

Previously, Scarano held senior leadership roles with Clear Channel Media + Entertainment, including Market President and Director of Sales positions in Atlanta and Chicago. Earlier in his career, he served in sales and operational leadership roles with ABC Radio/The Walt Disney Company, Big League Broadcasting, Cox Broadcasting, Jacor Broadcasting, and WZGC-FM in Atlanta.

"Matt is a proven, results-driven leader with a deep understanding of today's evolving media landscape," said Brian Beasley, Chief Operating Officer and Executive Vice President of Beasley Media Group. "His operational expertise, sales leadership, and commitment to community make him an outstanding choice to lead our Detroit market."

"I'm honored to join Beasley Media Group and lead the Detroit team," Scarano said. "Beasley's commitment to local communities, innovation, and strong partnerships aligns perfectly with my values."

Patti Taylor, who has been serving as Vice President and Market Manager in Detroit, will transition into the role of Vice President of Sales for the cluster, where she will focus on revenue growth and client partnerships.

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