YMH Studios Teams with Magellan AI for Free Ad Attribution

RADIO ONLINE | Thursday, March 12, 2026 | 2:56pm CT

Magellan AI

YMH Studios has announced a strategic partnership with Magellan AI that will provide full multi-platform attribution free of charge to advertisers and agencies running campaigns across its podcast network.

Under the agreement, attribution coverage across RSS audio distributed through Megaphone, Spotify streaming, and YouTube video will be included as a standard benefit for all campaigns on the YMH Studios network. The company said the service will be available immediately with no minimum spending requirements, category restrictions, or additional negotiations, with YMH covering all attribution costs.

The Austin-based comedy podcast network said the move is intended to address a longstanding issue in podcast advertising: who pays for attribution measurement. Over the past two years, advertisers and agencies have increasingly asked publishers to absorb those costs, often making attribution a separate negotiation point during advertising deals.

"Attribution costs have become a line-item negotiation on too many deals," said Alan Abdine, Head of Ad Revenue and Partnerships at YMH Studios. "We decided to solve that problem once, for all of our partners, across the entire network."

Magellan AI will provide attribution signals for each distribution platform using different measurement approaches for RSS audio, Spotify streaming and YouTube video. The company will combine those signals into a unified cross-channel attribution system based on observed user behavior. Campaigns can be configured with customizable attribution windows, credit models and household matching parameters, with conversion-level reporting available to both publishers and advertisers.

Jim Ballas, GM of Measurement at Magellan AI, said the partnership emphasizes performance measurement based on observable data rather than modeled estimates.

YMH Studios said the system also addresses measurement challenges on Spotify, where traditional RSS pixel tracking is not available. Magellan AI's tagging methodology provides a direct attribution signal for Spotify Podcast Platform campaigns, which the company said could help agencies and brands better evaluate streaming inventory.

YMH Studios operates its podcast catalog on Megaphone with enrollment in the Spotify Podcast Platform. The network reports approximately 430 million annual impressions across all platforms, including about 36 million per month. About 82 percent of network consumption comes from video viewing on Spotify streaming and YouTube.

The partnership follows a soft launch with select partners on March 9, 2026. Full network availability is now in effect and will be highlighted during upcoming industry events in Austin, including SXSW and Podcast Movement Evolutions.