WARQ Columbia, SC Flips to ''93.5 The Bubble''

RADIO ONLINE | Monday, March 16, 2026 | 12:15pm CT

WARQ-FM (93.5 The Bubble) Columbia, SC

Connoisseur Media has flipped WARQ-FM in Columbia, SC from Live 93.5 to 93.5 The Bubble, introducing a new "feel good" music format designed to blend hits from the past three decades with current pop favorites.

The station's new brand references Columbia's nickname, "Soda City," and is positioned to appeal primarily to thirty-something female listeners with a mix of familiar hits and contemporary music. Artists featured include Taylor Swift, Bruno Mars, Rihanna, Maroon 5, Ed Sheeran, Harry Styles, Sabrina Carpenter, Fall Out Boy, Benson Boone, Coldplay and Dua Lipa, along with recognizable one-hit wonders from the past 20 years.

The on-air lineup includes the syndicated Anna & Raven Show in mornings, followed by Kenzie in middays, Brendan Croghan in afternoons and XYZ with Erik Zachary in evenings.

"One of our goals at Connoisseur Media is to create radio stations that sound and feel like the markets they are in," said Keith Dakin, Senior Vice President of Programming. "Columbia was missing a radio station that appeals to the thirty-something female and the music she grew up with, along with the big artists of today. And we liked the opportunity to create a name that felt fun and local."

Program Director Brendan Croghan said the station is designed to deliver an upbeat listening experience. "93.5 The Bubble is packed with the hits people grew up with and the favorites they love today. It's the kind of station you pop on and suddenly your whole day feels a little lighter."