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Wright Media Group Expands With Veteran Radio Team


Wright Media Group
Wright Media Group

Wright Media Group has announced a major expansion, assembling what President Brian Wright describes as a "street-level alliance team" aimed at helping broadcasters grow ratings and revenue.

Wright said the move comes at what he believes is a pivotal moment for the radio industry. "For the last few years I have been looking for the right timing and the right people," Wright said. "All of this came together within the last few months."

Wright also expressed confidence in the outlook for local radio. "We all believe local radio has its greatest opportunity ever, starting right now," he said. "While others debate the challenges, WMG is conquering them. We build custom plans that help stations reach their highest levels of ratings and revenue. Many radio stations are moving away from what makes radio great. We do just the opposite."

The expansion brings together nearly 200 years of combined industry experience spanning programming, ownership, sales leadership, marketing, newsroom management and digital strategy.

The newly formed team includes Scott Meier, a 50-year industry veteran with experience in markets ranging from 2,000 to 17 million in population, including ownership, management and strategic growth roles in radio and television.

Kevin Walker joins with more than three decades of broadcasting experience, including senior leadership roles in programming and sales. His background also includes video production and podcasting.

Wes Bleed, who spent more than 30 years in broadcasting including work with WGN Radio in Chicago, will focus on podcasting, video and marketing and communications strategy.

Rebecca Wildeboer will serve as Client Relations Director, specializing in integrated marketing strategy, community positioning and engagement growth.

Wright said the company's approach centers on turning strategy into measurable results.

"Our industry does not need more commentary," he said. "It needs leadership, precision and belief. Local radio wins when it decides to win."

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