RAB Names Sabina Widmann Executive Vice President

RADIO ONLINE | Tuesday, May 26, 2026 | 11:19am CT

Sabina Widmann

The Radio Advertising Bureau has appointed Sabina Widmann as Executive Vice President, expanding the organization's focus on broadcaster initiatives, member engagement and industry support. In the newly created role, Widmann will oversee member engagement and success efforts, with responsibilities that include enhancing member services and expanding offerings.

Widmann brings more than two decades of experience in radio, media sales, multicultural marketing and business development. She most recently held leadership roles at TelevisaUnivision, where she developed integrated marketing strategies across broadcast, digital and audio platforms, with a focus on helping brands reach Latino audiences.

Her background also includes working closely with local broadcasters and advertisers in markets nationwide, developing revenue opportunities and client partnerships while helping stations respond to shifting audience and advertiser expectations.

RAB said Widmann's appointment is part of a broader effort to align and consolidate responsibilities within the organization as it evolves its support structure for members. The association said the goal is to provide broadcasters with additional resources, professional development opportunities and greater industry engagement.

"Sabina's leadership experience, industry knowledge and understanding of broadcasters and the local communities which they serve make her an outstanding addition to the RAB team," said Mike Hulvey. "Her passion for helping media organizations grow and evolve will further strengthen the support, education and resources RAB provides to its members."

Widmann has previously served on executive committees for both RAB and the Southern California Broadcasters Association, and also served as co-chair of RAB's multicultural committee.

"I'm excited to join RAB during such an important time for the industry," Widmann said. "Radio and audio continue to play a vital role for our communities and advertisers. I look forward to working with RAB's members and team to help provide meaningful resources, education and support that help broadcasters navigate continued change and growth."