SBS Promotes Andrew Frausto to Los Angeles GSM

RADIO ONLINE | Wednesday, June 24, 2026 | 4:33pm CT

Andrew Frausto

Spanish Broadcasting System (SBS) has promoted Andrew Frausto to General Sales Manager for its Los Angeles operations, effective immediately. Frausto, who joined SBS Los Angeles in 2024 as Local Sales Manager, will now oversee all sales operations for the company's Los Angeles properties, including regional and national revenue initiatives for its radio and digital platforms.

In his new role, Frausto will lead sales activities for SBS's Los Angeles stations, including KLAX-FM and KXOL-FM, while helping drive strategic growth throughout the company's multimedia portfolio.

Prior to joining SBS, Frausto built extensive experience in Hispanic media sales, including a successful tenure with Univision.

Rachel Elster, General Manager of SBS Los Angeles, praised Frausto's contributions and leadership since joining the company. "Andrew has consistently demonstrated exceptional leadership, professionalism, and a deep understanding of our business," Elster said. "Since joining SBS, he has earned the respect of our team, our clients, and our agency partners through his commitment to excellence and results."

Frausto said he is eager to continue building on the company's success in Southern California. "I am honored by the opportunity to serve as General Sales Manager for SBS Los Angeles," he said. "SBS has built an incredible team and a powerful connection with the Southern California Hispanic community. I look forward to continuing to work with our talented staff and valued partners to drive growth and deliver outstanding results for our clients."