Connoisseur Media Sells 94.5 FM Signal to K-Love

RADIO ONLINE | Wednesday, July 8, 2026 | 11:46pm CT

KBAY-FM/San Francisco

Connoisseur Media has agreed to sell the 94.5 FM signal licensed to Gilroy, CA, currently known as KBAY-FM, to K-Love Inc. for $2 million. The transaction, which is subject to FCC approval, is expected to close in early fall.

Despite the sale, Connoisseur will retain the KBAY-FM call letters, intellectual property and Country format. The company said the sale involves only the 94.5 FM frequency and does not include the current operation of the format or its flagship San Jose station, KEZR-FM.

The agreement is part of Connoisseur Media's broader strategy to refine its station portfolio following its acquisition of Alpha Media's stations last September and the purchase of Bonneville's San Francisco properties last month.

"We were approached about selling our frequency to K-Love, Inc., who want to expand their Christian offerings in the San Jose market with the addition of the 94.5 FM frequency," said Jeff Warshaw, Founder and CEO of Connoisseur Media. "We found a way to do that but retain our KBAY-FM country format. Stay tuned!"

K-Love plans to use the acquired frequency to expand its Christian radio service in the San Jose market.

Michael Bergner of Bergner & Co. served as exclusive broker on the transaction. Wilkinson Barker Knauer LLP represented Connoisseur Media in the sale.