CC to Go Without Ratings Data In Seven Markets

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Clear Channel clarified its position on Monday on audience ratings for markets ranked 51 and above, announcing an additional market (Newburgh-Middletown, NY) in its relationship with Nielsen. The company also confirmed a partial renewal of a currently-expired Arbitron contract and that it will be going without ratings data in seven markets.

Clear Channel says it remains fully committed to Nielsen in the 18 markets, and in addition, based on the data gained from the first pilot market, the company remain interested in expanding its relationship to include additional markets andf the addition of one market immediately.

"The professionalism, commitment to accuracy, and customer support we've received from Nielsen is matched only by their research quality and ability to deliver an accurate measure of true radio listening. We look forward to a long and mutually productive relationship with them," said Clear Channel.

Under the new Arbitron agreement, Clear Channel will neither use nor pay for Arbitron ratings in some 24 markets. Seventeen of those are currently covered by the company's relationship with Nielsen and the remaining seven will move forward without ratings data. Clear Channel Radio's previous contract with Arbitron expired at the end of 2008.

The markets where Clear Channel will operate without ratings are Grand Forks, ND; Sioux City, IA; Sarasota, FL; Jackson, MS; Lima, OH; Parkersburg, WV; and Williamsport, PA.