Pandora Gains Momentum in Top Local Radio Markets

RADIO ONLINE | Thursday, April 5, 2012 | 3:03pm CT

Pandora, a personalized radio service, has announced that more than 400 local ad campaigns have been confirmed to run so far this year, increasing the sales momentum in the top local radio markets. Local advertisers integrating into Pandora includes Planet Honda in New Jersey and Wayne State University in Detroit.

Chief Revenue Officer John Trimble said, "Our cutting-edge advertising solutions are rapidly becoming a top choice among local marketers eager to combine the power of targeting with digital, mobile, audio and video advertising solutions to get their campaigns seen and heard by exactly the right group of people. Not only do we have more than 400 local advertising campaigns kicking off in the first quarter, but we're seeing more and more local advertisers recognizing that Pandora has innovative solutions."