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AAA 104.9 The Peak/Albany Set for Sports Flip
RADIO ONLINE | Monday, December 29, 2014 |
Pamal Broadcasting will flip AAA WZMR-FM (104.9 The Peak)/Albany, NY, to Sports/Talk as "WIN 104.9" with new calls WINU-FM beginning January 12, reports the Schenectady Daily Gazette's Ken Schott. "WIN 104.9" will partner with CBS Sports Radio, which previously aired on crosstown Empire Broadcasting Sports WPTR-AM, which makes the switch to NBC Sports Radio.
WZMR General Manager Bryan Hollenbaugh told the newspaper, "We saw an opportunity to introduce CBS Sports Radio to the FM dial and took it. Sportstalk programming is one of passion and loyalty among it's listeners, and is a format that provides longevity. It is also a smart business decision, as advertisers see the value in marketing to this audience."
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