RADIO ONLINE | Wednesday, September 6, 2017 |11:52pm CT

Entercom Rochester, NY's Classic Rock WCMF-FM has unveiled a new India Pale Ale in a trademark license agreement with CB Craft Brewers. The beer, "Bitch Voice IPA," will be available in select bars and restaurants throughout the Rochester area this month. In addition, special tasting events hosted by WCMF's "The Break Room" air personalities will take place at local sports bars on Buffalo Bills game days.

"The beer creation started as an inspired topic during the station's morning show," said WCMF Program Director Michael "Mud" Gross. "'The Break Room' hosts, Tommy, Duffy and Kimmy, thought it would be great to have a WCMF branded beer and listeners were thrilled with the idea. CB Craft Brewers responded with the offer to brew a beer and share the trademark with us."

In August, as part of CB Craft Brewers 20th anniversary celebration, a beer tasting party was held where listeners helped select the final beer flavor- an India Pale Ale. Following the flavor selection, WCMF's listeners suggested a unique beer name and "Bitch Voice IPA" was born. The name was inspired by the most talked about fan feature of the station's morning show "The Break Room."

According to Nielsen Scantrack, Rochester is one of the top 10 beer cities nationwide. The craft beer scene in Rochester is widely regarded as one of the best and fastest growing in the country and recognized for its beer culture.

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