MSN Releases 2019 Radio Sales Compensation Study

RADIO ONLINE | Wednesday, September 25, 2019

Media Staffing Network

Media Staffing Network (MSN) released the findings from its 2019 Radio Sales Compensation Study on Wednesday during the 2019 RAB Radio Show in Dallas. The study's findings provide insights that help radio owners, operators and managers develop competitive compensation packages and sharpen their budgeting process. Notable data on sellers' earnings reveals that 27.5% of stations surveyed have sellers earning $150,000+ while only 12.6% have their highest seller earning what is also the radio station average of $40,000 to $59,000. The study was in conjunction with Radio Ink magazine.

"Recruiting and hiring the best candidates is crucial to generating revenue success," observed Media Staffing Network Founder/CEO Laurie Kahn. "It all starts with the recruitment process and culminates in offering compensation packages that compete successfully in the current marketplace. With relocation extremely difficult, stations need to recruit more in their markets, often out of radio. We're grateful to Radio Ink for their support in delivering this important study to radio. I look forward to partnering again next year so we can track changes in the compensation of sellers going forward."

Over a three-week period, the study surveyed 334 respondents, of which 72.5% were managers and 27.5% were sellers. Representing a wide range of market sizes from across the country, 29.3% were from Top 20 markets, 15.9% from markets 21-50, 6.3% from markets 51-70, and the largest amount, 48.5%, came from markets 75+.

Find the full study here