Home Login RADIO ONLINE RSS Facebook
Advertisement

Triton Digital to Provide Podcast Reports in United States


Triton Digital
Triton Digital

Triton Digital has announced the launch of Podcast Reports in the U.S., powered by its Podcast Metrics measurement service. The reports will provide a ranking of the Top Networks and Top Podcasts in the U.S., as measured by Podcast Metrics. Reported entities will be ranked by Average Weekly Downloads, in accordance with the latest IAB Podcast Technical Measurement Guidelines.

"We are pleased to leverage our 10+ years of digital audio measurement expertise to provide reliable and informative data around podcast consumption in the U.S.," said Triton Digital President of Market Development John Rosso. "Our Podcast Reports will provide buyers with the trusted, third-party podcast measurement they need to make informed decisions around podcast advertising. Furthermore, our reports will provide podcast Networks with the reputable consumption data they need to grow their podcast strategies, gain a better understanding of their listening audiences, and increase their advertising revenue."

A number of podcast Networks have signed on to participate in Triton's Podcast Report, including NPR, Entercom's RADIO.COM Podcast Network, Stitcher and Cumulus Media.

"Since the early days of podcasting NPR has advocated for reliable third-party data measurement, we are excited to participate in Triton's Podcast Reports and will continue supporting efforts that increase transparency in the podcast industry," said NPR Vice President for New Platform Partnerships Joel Sucherman. "Triton's metrics will allow NPR to better serve our listeners, and grow the overall podcast audience."

"We are thrilled to include our premier RADIO.COM Podcast Network, which now includes RADIO.COM, Cadence13, and Pineapple Street Studios, in Triton's Podcast Reports," said Entercom Chief Digital Officer J.D. Crowley. "As one of the top three leading podcasters, we are excited about the advent of a standard digital audio measurement provided by a trusted and IAB Tech Lab certified partner like Triton and we believe this is a critical step to increase engagement from advertisers and significantly impact the growth of the podcast industry overall."

"Cumulus Media and Westwood One are pleased to bring our strong and diverse network of podcasts to Triton's Podcast Reports," said Cumulus Media SVP/Digital Operations and Business Development Larry Linietsky. "The Triton Podcast Reports are an important step in providing a snapshot of reliable, accurate, transparent, and objective measurement for partners at this critical time of explosive growth in audio via podcasting."

In addition, data from Triton's Podcast Reports will be made available within FreeWheel's Strata platform, which offers media planning and buying solutions for agencies.

"We are thrilled to expand our relationship with Triton Digital, and look forward to providing users of our Strata platform with metrics to better plan and buy highly engaged podcast audiences across the United States," said FreeWheel Advertisers General Manager Joy Baer. "With podcast consumption on the rise each year, it's important we provide our clients with the information they need to ensure they can optimally add podcasts to their media plans. We know this will be a critical tool for both agencies and publishers moving forward."

The first U.S. Podcast Report will debut in March, 2020. Triton currently publishes Podcast Reports in Australia and Latin America, and has announced that the Netherlands will follow in early 2020.

Advertisement

Latest Radio Stories

CMG Launches Relief Drive for Flood-Ravaged Hill Country
Cox Media Group
Cox Media Group
In response to the severe storms and flooding that swept through the Texas Hill Country last week, Cox Media Group San Antonio and Gunn Automotive Group have launched the "Help the Hill Country" relief drive to support affected families. Starting today and running through Saturday, July 12, members of More

NuVoodoo Study Reveals Radio Still Dominates In-Car
NuVoodoo Media Services
NuVoodoo Media Services
As fall ratings approach, NuVoodoo Media Services has released findings from its latest Ratings Prospects Study, revealing that while streaming platforms like Spotify continue to gain ground, traditional AM/FM radio still commands a leading position in the car. The study, which More

Leadership Change at Times-Shamrock as Loftus Retires
Diane Sutter
Diane Sutter
Times-Shamrock Communications is entering a new era of leadership following the retirement of CEO Jim Loftus, who steps down after 18 months in the role and a career spanning decades in Pennsylvania radio. The company has appointed board member Diane Sutter as Acting CEO and expanded the responsibilities of More
Advertisement

Study: Audio Ads Key to Reaching Passive Job Seekers
Cumulus Media and Westwood One
Cumulus Media and Westwood One
A new study from Cumulus Media | Westwood One's Audio Active Group reveals that ad-supported audio -- particularly AM/FM radio and streaming -- is a powerful tool for reaching both active and passive job seekers, with important implications for recruitment advertisers. The national survey, conducted by More

Kevin Winter Heads to UoF for New Role at WRUF
Kevin Winter
Kevin Winter
Former ESPN Radio anchor and studio host Kevin Winter has found his next chapter following his departure from the network earlier this year. In a Facebook post, Winter revealed that he has accepted a position at the University of Florida, with his new role set to begin July 11. While the university has More

Ryan Ermanni Joins WJR-AM in Detroit as Afternoon Host
Ryan Ermanni
Ryan Ermanni
Longtime Detroit media personality Ryan Ermanni joins News/Talk WJR 760 AM as its new afternoon on-air host. Ermanni will be heard weekdays from 2-4pm, starting Monday. Well-known to local audiences from his two decades at WJBK (FOX 2 Detroit), where he co-hosted the station's late-morning talk show "The More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement