Lotus Communications Signs Ad Sales Rep Deal with GMP

RADIO ONLINE | Monday, January 6, 2020 | 4:53pm CT

Gen Media Partners

Lotus Communications signs with Gen Media Partners (GMP) to handle national ad sales representation for its entire group of Spanish Language radio stations. The deal includes outlets such as KWID/Las Vegas, KVMX/Sacramento, KCMT & KTKT/Tucson, KIWI & KPSL/Bakersfield and KLBN & KHIT/Fresno, as well as the legendary Los Angeles Spanish Language Sports KWKW and its sister Oldies KFWB. With the addition of the Lotus Spanish Language Group, GMP now delivers 77% of the U.S. Hispanic population -- over 36 million Hispanics.

Lotus Communications President Jim Kalmenson commented, "Gen Media Partners represents a very impressive national roster of Spanish radio stations. The Gen Media Partners team is passionate about Spanish Radio and is dedicated to providing excellent resources and great service to advertisers."

"We're proud to welcome the coveted Lotus Spanish Language Group to our Hispanic platform," stated Kevin Garrity, Chief Executive Officer of Gen Media Partners. "The Lotus stations are leaders in their markets and connected to their local Hispanic communities. We're eager to get out there and represent these powerhouse radio stations."

Lotus Communications Senior VP Tony Bonnici added, "Gen Media Partners' reputation for working closely with the stations they represent to increase national advertising opportunities is outstanding. I'm very excited about partnering with Kevin and his team."