AURN Inks Sales Marketing Rep Deal with Pod Digital Media

RADIO ONLINE | Monday, January 13, 2020

American Urban Radio Networks

American Urban Radio Networks (AURN) inks a partnership with Pod Digital Media (PDM), the first full-service agency devoted to expanding access and opportunities for podcasters of color and those targeting the African American market segment. Under the terms of the deal, AURN is now the sales marketing representative for the New York-based agency that Forbes wrote is "disrupting the podcasting space and how the multicultural segment is emerging to dominate the industry."

AURN can now offer a portfolio of podcast content to its advertisers, including programing such as: "Inside the Green Room," "C'm On Son," "Ratchet & Respectable," "Marissa Explains It All" and "Reid This Reid That" by Joi Ann & Jaquee Reid.

AURN President/Sales Andy Anderson, who oversees sales, marketing strategy, digital expansion and new business development for the network's 500+ radio affiliates, noted that that when it comes to the multicultural market, opportunities for advertisers are plentiful. "AURN has been a key player in the industry for more than 47 years. Combining AURN's broadcast reach, position as the number one radio network targeting African-Americans and our longevity in the business with a strong podcasting platform makes for a natural partnership and an ideal way to tap into the projected one billion dollar market for multicultural podcast content."

PDM Founder and Head of Partnerships Gary Coichy added, "AURN is a leader in the urban radio space, which gives PDM unlimited access to countless large and influential brands. We're honored to be the podcast arm to their expansive inventory. Great things are on the horizon."