Townsquare Adds WWAX/Duluth MN to Local Media Portfolio
|RADIO ONLINE | Thursday, January 30, 2020|
Townsquare Media inks a Time Brokerage Agreement with Twin Ports Radio to operate WWAX-FM (92.1 The Fan)/Duluth, MN, beginning February 1. WWAX currently airs The Fan Radio Network and local sports programming. Townsquare has also acquired the Duluth-Superior radio broadcast rights for the Minnesota Vikings for the 2020-2024 seasons. Townsquare and Twin Ports Radio also expect to enter an agreement in the near term whereby the company will acquire WWAX.
WWAX joins Townsquare's portfolio in Duluth, including Country KKCB-FM (B105), Hot AC KBMX-FM (Mix 108), Classic Hits KLDJ-FM (KOOL 101.7) and Classic Rock WEBC-AM & FM (Sasquatch).
Townsquare expects to move The Fan Radio Network and all sports programming on WWAX to WEBC, which broadcasts on 560 AM and its 106.5 FM translator, during the week of February 17, bringing the Midwest sports radio network back to its original Northland home.
Classic Rock Sasquatch 106.5 FM, which made its Northland debut in October, 2015, will move to 92.1 FM as "Sasquatch 92-1." It will continue to feature a roster of local talent along with a national line-up that includes the "Free Beer and Hot Wings Morning Show," "Nights with Alice Cooper" and more. Minnesota Vikings football broadcasts will broadcast on both WEBC and WWAX-FM.
"With its fun, irreverent attitude, Sasquatch 106.5 has quickly earned a loyal following. Moving it to 92.1-FM will provide the opportunity for the station to reach even more Northland listeners who love real classic rock," said Townsquare Media Duluth Operations Manager David Drew.
Townsquare Media Duluth Market President and Chief Revenue Officer Mary Niemeyer commented, "All of these programming moves greatly improve the experience for our local listeners and the marketing solutions we can provide for our local advertising partners, enhancing our position as a premiere local media company in the Northland. We are thrilled to bring The Fan back home to WEBC along with the Minnesota Vikings, while providing our rabid Sasquatch audience extended reach on 92.1 FM."
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