Home Login RADIO ONLINE RSS Facebook
Advertisement

WKVB-FM/Worcester MA Expands to the Boston Market


GeoBroadcast Solutions
GeoBroadcast Solutions

Educational Media Foundation's WKVB-FM (107.3) in Worcester, MA has expanded its signal and audience to reach the Boston-market through a diplexing arrangement with WXLO-FM's existing MaxxCasting system from GeoBroadcast Solutions. Operating as part of the K-LOVE network of Contemporary Christian stations, WKVB is a non-commercial station that benefitted from the MaxxCasting infrastructure and improving its coverage due to the location of its antenna and the local terrain.

The coverage boost represents the first diplex deployment of a MaxxCasting system with HD Radio, and opens the way for future multicasting of several stations using a 4-node single-frequency network (SFN).

MaxxCasting combines radio and cellular technology and enables FM Broadcasters using boosters to enhance their signals by reducing interference between the main and booster transmissions through the use of a cluster of low to the ground, high power, highly directionalized synchronized booster sites.

"The ability to include more than one station in a MaxxCasting system provides multiple broadcasters the ability to improve their signals and increase their listeners through one booster source," said GeoBroadcast Solutions CTO Bill Hieatt. "Applying the technology in such a way brings down costs and supports the revenue split business model we've proposed for ZoneCasting."

"After seeing the success of a MaxxCasting HD deployment at WXLO and Seattle's KDDS, and the newly provided practically seamless coverage, we decided to explore the technology to improve the listener experience," said EMF VP/Signal Development Joe Miller. "We are quite pleased with the outcome and are in the process of exploring several other markets to implement the GBS technology."

The FCC is currently considering a rule change petition that would permit radio broadcasters to air geo-targeted programming. In a letter dated May 4, 2020 to the FCC, EMF Vice President Sam Wallington supported the petition to allow FM stations to hyper-target audiences. ZoneCasting will eventually owe its success to MaxxCasting, the foundational architecture that is also currently boosting FM and HD signals at KWFN in San Diego. The improved signal also increases penetration with Nielsen PPM to help broadcasters accurately measure audiences and set advertising rates.

Advertisement

Latest Radio Stories

Entercom Q2 Net Revenues Drop 54% to $175.8 Million
Entercom
Entercom
Entercom reported second quarter net revenues dropped 54% to $175.8 million from $380.7 million in 2019, mainly due to the impact of the COVID-19 pandemic. Spot revenue declined 65%, while digital revenue rose 19%. Operating loss was $45.3 million, More

iHeartRadio Tops Podtrac's Podcast Publishers in July
Podtrac
Podtrac
Podtrac has issued the Top Podcast Publishers rankings for July. Topping the chart is iHeartRadio, followed by NPR and the New York Times. Eight of the Top 20 publishers saw an increase in U.S. monthly audience in July over June, led by ESPN/ABC More

Jonathan Shaffer Earns APD Stripes at 104.5 The Zone/Nashville
Jonathan Shaffer
Jonathan Shaffer
CUMULUS MEDIA has appointed Jonathan Shaffer to the Assistant Program Director position for Nashville's Sports Talk 104.5 The Zone/WGFX-FM. A 14-year veteran of Nashville radio, Shaffer will continue in his role as morning show producer as well. More
Advertisement

NAB Accepting Applications for 2021 Leadership Training Program
The NAB Leadership Foundation is accepting applications now through August 19 for the 2021 Broadcast Leadership Training (BLT) program. The BLT program is the foremost executive training program for the broadcast industry and is designed to prepare More

ABC News Radio Announces Coverage of National Conventions
ABC News Radio
ABC News Radio
ABC News has announced special coverage of the 2020 Democratic National Convention on Monday, August 17 through Thursday, August 20 and the Republican National Convention on Monday, August 24 through Thursday, August 27 from 7-11pm ET. ABC News More

Virtual News Center Adds Tim and Kris McLaughlin
Virtual News Center
Virtual News Center
Virtual News Center adds the husband and wife team of Tim and Kris McLaughlin to its lineup of anchors and reporters. The McLaughlins are based in Denver and also own Timberline Media. Tim is a veteran reporter, anchor and News Director. His resume More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement