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Key Networks Inks Management Deal with Bloomberg Radio


Key Networks and Bloomberg Radio
Key Networks and Bloomberg Radio

Key Networks has entered into an agreement with Bloomberg Radio to manage all network advertising sales, affiliate sales and marketing for the global 24-hour business radio network. The agreement is effective beginning October 26. As a provider of radio business news in the U.S., Bloomberg Radio's signature "Daybreak" shows cover the morning hours of each part of the world, anchored from Bloomberg's studios in New York, San Francisco, London, and Hong Kong.

Throughout the day, Bloomberg Radio delivers coverage of the financial markets coupled with interviews with newsmakers, analysts and company executives. In addition to its full-length business shows, Bloomberg offers short-form reports ranging from "Money Minutes" to "The Business of Sports."

Key Networks CEO Rob Koblasz said, "Bloomberg is undeniably the gold standard in business news, and we are thrilled to deliver access to Bloomberg's unmatched global business news resources to radio stations across the U.S. With 2700 journalists and analysts in more than 120 bureaus, the quality of their network products for local radio stations is clear. We look forward to growing with Bloomberg Radio as we help grow their network."

Bloomberg Television and Radio Global Head Al Mayers added, "We are excited to partner with Key Networks to grow Bloomberg Radio's affiliate base and to work together on new opportunities that will benefit listeners, advertisers and stations. With Bloomberg's unparalleled resources and Key Network's world-class team of affiliate and ad sales professionals, it's an unbeatable combination for radio stations in markets of every size."

Bloomberg Radio can be heard on its four flagship radio stations in New York, Washington DC, Boston and San Francisco. Bloomberg shows and short form reports are also heard on over 300 radio stations across the U.S., including all-News stations in major cities from coast to coast.

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