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SummitMedia Selects CurtCo Media's Podcast Network
RADIO ONLINE | Tuesday, February 23, 2021 | 12:16pm CT |
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SummitMedia, which owns and operates forty-seven radio stations in nine states, and CurtCo Media have entered into a strategic partnership that is expected to accelerate growth for both companies in the global podcasting business. Nearly one-third of the U.S. population, 100 million people, listen to podcasts at least once per month.
Los Angeles-based CurtCo Media has spent three decades building media businesses across all landscapes and currently produces scripted and unscripted podcast programming. This is SummitMedia's first formal alliance designed to advance the company's foray into the medium.
"SummitMedia's partnership with CurtCo Media provides us with an exciting opportunity to develop and explore the rapid-growing podcast medium," said SummitMedia Chairman/CEO Carl Parmer. "We've known and watched CurtCo create engaging and innovative content for years, and value the integrity and quality they bring to the media industry."
"Having a strategic alliance and investment from SummitMedia makes this partnership the most powerful moment to date in our business development," added CurtCo Media CEO Bill Curtis. "We're so excited to work with Greg Kelly, Carl and their team to create new dynamic programming and combine Summit's powerful radio platform with CurtCo Media in the fast-growing world of podcasting. We believe this strategic partnership will provide sustainable value for our business and expand our audience."
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