Eastlan Available to all Strata Platform Users

RADIO ONLINE | Wednesday, June 2, 2021

Eastlan

Eastlan and FreeWheel have recently partnered to deliver access to all Eastlan data automatically to users of FreeWheel's Strata platform. The company's small and medium market audience measurement data includes a full market view with all stations included.

"We are committed to helping keep the mystery out of buying radio by providing complete data," said Eastlan President/CEO Mike Gould. "We are so excited the team at FreeWheel share our belief that transparency is paramount."

"Candidly, I'm afraid if radio allows things to get too complicated, buyers and planners may take their business elsewhere. We have said this many times, whether one subscriber or many, we have a moral obligation to present the entire picture of a radio market," added Gould.