Home Login RADIO ONLINE RSS Facebook
Advertisement

August PPM Shows Strong Recovery in Radio Audiences


Nielsen
Nielsen

This week's Westwood One blog breaks down the Nielsen Spring 2021 "Nationwide" report, which showed strong recovery in AM/FM radio audiences. Spring 2021 AQH audiences were up 7% versus Spring 2020 and steady versus Fall 2020. Compared to Spring 2020, the Nationwide survey revealed AQH listening surged 11% among women 18-49 and grew 13% among women 25-54. During the Spring 2020 lockdown, female listening dropped to 45% of persons 25-54 but has returned to pre-COVID norms (47%).

August, 2021 PPM results saw Black and Hispanic audiences surge. Comparing the 48 just-released PPM markets to the August, 2020 survey, there were significant increases in Black (+7%) and Hispanic (+6%) AQH listening. August 2020 to August 2021 saw total growth among persons 25-54, gaining 2% and growth among persons 35-64 at 4%.

Diary markets never experienced COVID audience erosion as AM/FM radio listening remained steady as AQH listening in in the 44 continuous diary markets has been stable over the last 20 months. Benchmarking AQH listening to the pre-COVID Jan-Feb-March, 2020 survey reveals AM/FM radio listening levels are unchanged in the most recent May-June-July 2021 survey.

Advertisement

Latest Radio Stories

WTTS/Indianapolis Names Lenny Diana as Program Director
Lenny Diana
Lenny Diana
AAA WTTS-FM/Indianapolis appoints 25-year radio veteran Lenny Diana as Program Director and Music Director, effective October 18. He'll also oversee programming for co-owned Alternative WGBJ-FM (ALT 102.3)/Fort Wayne. Diana joins the AAA outlet from More

iHeartMedia/Salisbury Names Katie Hoyt Market President
iHeartMedia
iHeartMedia
iHeartMedia appoints Katie Hoyt as Market President for Salisbury, MD, effective immediately. She most recently was the Senior Vice President of Sales for the Salisbury market. In addition, Hoyt has served as the Regional Digital Sales Manager for More

''Chachi Loves Everybody'' Podcast Releases New Episodes
Chachi Loves Everybody
Chachi Loves Everybody
Benztown releases two new episodes of "Chachi Loves Everybody," an original podcast featuring Benztown President Dave "Chachi" Denes. The new episodes feature Chachi's recent video chats with Cumulus Media SVP, Sports, Content and Audience Bruce More
Advertisement

WMGK to Air 1000th ''Breakfast with the Beatles'' Broadcast
Breakfast With The Beatles
Breakfast With The Beatles
Beasley Media Group's WMGK-FM (Classic Rock 102.9) Philadelphia will broadcast its 1000th episode "Breakfast with the Beatles" on Sunday, September 26. It will include a special appearance by Ringo Starr. The program, hosted and produced by MGK More

Audacy's 2400Sports Launches First Podcast on Sept. 27
TheRun.png
TheRun.png
Audacy announces "The Run: 2016 Chicago Cubs," its first original podcast in partnership with Major League Baseball. The show, part of Audacy's 2400Sports podcast studio, will relive the twists and turns of the Chicago Cubs 2016 World Series More

Coyotes Ink New Partnership with Bonneville Phoenix
Arizona Coyotes
Arizona Coyotes
The NHL's Arizona Coyotes have signed a multi-year agreement with Bonneville Phoenix Media and Marketing to broadcast all Coyotes regular season and playoff games on KMVP (Arizona Sports 98.7 FM) or KTAR (ESPN 620 AM) in Phoenix. All games will also More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement