Marketron Hosts Podcast Series on How to Boost Ad Revenue

RADIO ONLINE | Monday, April 18, 2022 | 12:05pm CT

Marketron

Marketron has announced a new video podcast series that will kick off at the 2022 NAB Show, April 23-27. Entitled "Beyond Impressions: Insights From Broadcast Experts," the series will bring in thought leaders from all over the broadcast industry -- radio and television executives, industry association leaders, and broadcast industry partners -- all discussing what is next and new for broadcast advertising and revenue. The series will air on the Marketron YouTube channel and will be available for free to anyone who subscribes to it.

Subscribers can listen to short 10-minute conversations with their peers and colleagues on what to do next to drive revenue and redefine advertising strategy. The series will cover everything from linear to digital to owned-and-operated (O&O) scenarios, highlighting successes and lessons learned.

Potential topics include challenges media salespeople face today, improving the sales operation process, the rise of online sports betting, the role of O&O and third-party digital advertising in broadcasting and more. Guests on the show will sit down with Marketron for a short video interview to go deeper into their topic and share their insights, experiences, and thoughts on how best to approach the given opportunity or challenge.

At this point, the scheduled lineup includes interviews with leaders from Saga, Katz, Lotus, BIA Advisory Services, TVB, Southern Stone and Nexstar. Marketron will notify series subscribers when new episodes are available.

"The fracturing of consumers' behavior and attention has led to changing consumer preferences. Combine that with an increase in new advertising opportunities and revenue streams, and it makes for a challenging landscape," said Bo Bandy, Marketron's vice president of marketing. "The goal of this podcast is to share valuable insights that lift everyone up and help them thrive in this ever-changing world of media and advertising. And it's free to subscribe."