Triton Digital Reveals New Triton Advertising Platform

RADIO ONLINE | Wednesday, October 5, 2022

Triton Digital

Triton Digital has announced a new version of its advertising platform, Tap. The enhanced version, now available to all clients, provides what it describes as "a more fluid experience throughout the entire lifecycle of audio ad campaigns," simplifying publisher workflows and enabling increased revenue opportunities and a better listener experience. With the latest version of Tap, audio publishers can streamline audio campaign management and focus on what matters most -- growing their digital audio business.

The enhanced version of Tap provides:

• Flexible Campaign Set-Up: A simplified user interface and quick search filters limit the number of clicks required to create a campaign, delivering a more streamlined user experience.

• New Creative Management Capabilities: Advanced creative management features, including the ability to use multiple creatives in a single flight, support for weighted or sequential rotations, and the option to apply targeting rules to specific creatives, build upon the data-driven ad personalization capabilities from partner Frequency, audio's premiere Creative Management Platform.

• Advanced Ad Separation: Enhanced ad break support provides more granular control of pacing and frequency capping and new ad separation rules, in accordance with IAB guidelines, allows for better enforcement between publisher direct sold and programmatic ads. Publishers can define their desired industry separation and override default settings to make more inventory available, as needed.

• Expanded Ad & Campaign Targeting: In addition to advanced geotargeting across all countries, publisher content (podcast, streaming and on-demand) can now be effortlessly grouped into a single campaign, leveraging all available ad placements (pre-roll, mid-roll, and post-roll) improving inventory management and monetization.

"Our unparalleled portfolio of audio advertising technology helps publishers manage and monetize content more efficiently," said Triton Digital Chief Product Officer Benjamin Masse. "Tap provides a fluid experience throughout the audio ad campaign lifecycle to better deliver personalized ad creative that improves not only the listening experience, but an organization's bottom line."