Home Login RADIO ONLINE RSS Facebook
Advertisement

Report: Edison Research Talks Audio Listening at Home


Edison Research
Edison Research

When the Consumer Electronics Show kicks off in Las Vegas, attendees from all over the world will gather to see the latest electronics of all varieties. Even as many of us are just beginning to use the new electronics we received as holiday gifts, the industry is looking forward to what kinds of new devices consumers will need or want to buy next. Edison Research's Share of Ear dataset gives insight into what types of audio devices Americans currently are using to consume audio at home.

When consuming audio at home, those in the U.S. age 13+ spend over one-third of their daily audio time (35%) listening through a mobile phone. So "mobile" doesn't have to mean traveling-around-town mobile. It can also mean around-the-house mobile. The next-closest device is AM/FM radio receivers (arguably the original form of mobile audio), which account for 26% of daily at-home audio time.

Americans age 13+ spend 14% of their daily in-home audio time listening on a computer, 13% on some type of TV, and 7% on a smart speaker.

Mobile device usage for audio consumption at home is at the same level for women and men age 13+ (both 35%). Women and men have different at-home listening habits when it comes to radio receivers and computers, though. Women are much more likely than men to consume at-home audio on a radio receiver (30% vs. 22%), and men are much more likely than women to consume audio at home on a computer (19% vs. 10%).

Advertisement

Latest Radio Stories

Smith Named BFOA Broadcast Personality of the Year
Stephen A. Smith
Stephen A. Smith
Stephen A. Smith will receive the inaugural "Broadcast Personality of the Year Award" from the Broadcasters Foundation of America during the organization's annual gala on Monday, March 9, at the Plaza Hotel. The BFOA Gala is the foundation's primary fundraiser, supporting broadcasters facing financial More

MediaCo Launches Sigma Audio Networks for Multicultural Ads
MediaCo
MediaCo
MediaCo Holding Inc. has announced the launch of Sigma Audio Networks LLC, a new multicultural audio network designed to modernize how advertisers reach America's rapidly growing diverse audiences. Built on the foundation of MediaCo Holding Inc.'s presence across Hispanic, Black, More

Study: Podcasts Reach Viewers Lost to Ad-Free Streaming
Cumulus Media | Westwood One
Cumulus Media | Westwood One
A new analysis from Cumulus Media | Westwood One and Signal Hill Insights underscores podcasts as a key channel for advertisers trying to reach consumers increasingly elusive to traditional television advertising. The findings are drawn from the Fall 2025 installment of the Podcast Download series, based More
Advertisement

Joe Concha Launches Weeknight Show via Red Apple Audio
Joe Concha
Joe Concha
Red Apple Audio Networks will launch a new weekday evening program hosted by Joe Concha, expanding its talk lineup with Concha At Night. The show will air Monday through Friday from 9-10pm ET and will be available to stations nationwide beginning January 26. The program debuted earlier this month in New More

Live 105 Named BARHOF Legendary Station of the Year
KITS-FM (Live 105) San Francisco
KITS-FM (Live 105) San Francisco
KITS-FM (Live 105) San Francisco has been selected as the Bay Area Radio Museum and Hall of Fame's (BARHOF) 2026 Legendary Station of the Year. The honor will be presented during a ceremony on January 30 at the California Historical Radio Society in Alameda. Launched in 1986, Live More

Nielsen: Black Culture Drives Media, Sports & Buying Power
Nielsen
Nielsen
Black audiences continue to shape culture, media consumption, and consumer behavior, according to Nielsen's 2026 Diverse Intelligence Series: The Black Influence, marking the report's 15th anniversary. The study finds that authentic representation is no longer optional for brands More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement