Home Login RADIO ONLINE RSS Facebook
Advertisement

Report: Edison Research Talks Audio Listening at Home


Edison Research
Edison Research

When the Consumer Electronics Show kicks off in Las Vegas, attendees from all over the world will gather to see the latest electronics of all varieties. Even as many of us are just beginning to use the new electronics we received as holiday gifts, the industry is looking forward to what kinds of new devices consumers will need or want to buy next. Edison Research's Share of Ear dataset gives insight into what types of audio devices Americans currently are using to consume audio at home.

When consuming audio at home, those in the U.S. age 13+ spend over one-third of their daily audio time (35%) listening through a mobile phone. So "mobile" doesn't have to mean traveling-around-town mobile. It can also mean around-the-house mobile. The next-closest device is AM/FM radio receivers (arguably the original form of mobile audio), which account for 26% of daily at-home audio time.

Americans age 13+ spend 14% of their daily in-home audio time listening on a computer, 13% on some type of TV, and 7% on a smart speaker.

Mobile device usage for audio consumption at home is at the same level for women and men age 13+ (both 35%). Women and men have different at-home listening habits when it comes to radio receivers and computers, though. Women are much more likely than men to consume at-home audio on a radio receiver (30% vs. 22%), and men are much more likely than women to consume audio at home on a computer (19% vs. 10%).

Advertisement

Latest Radio Stories

U.S. House Passes AM Radio for Every Vehicle Act
U.S. House Passes AM Radio for Every Vehicle Act
U.S. House Passes AM Radio for Every Vehicle Act
The U.S. House of Representatives on Tuesday passed the AM Radio for Every Vehicle Act, advancing legislation that would require automakers to maintain access to AM broadcast radio in new passenger vehicles sold in the United States. The measure, H.R. 979, was introduced by Reps. More

Cumulus, Zimmer Urge FCC to End Radio Ownership Caps
Cumulus Media and Zimmer Radio
Cumulus Media and Zimmer Radio
Cumulus Media and Zimmer Radio of Mid-Missouri are urging the Federal Communications Commission to eliminate its local radio ownership limits, arguing in separate ex parte meetings that rules unchanged since 1996 no longer reflect today's competitive audio and advertising marketplace. The filings come as More

Tyah Sartler Named GM of Saga Milwaukee
Tyah Sartler
Tyah Sartler
Saga Communications has promoted Tyah Sartler to Vice President and General Manager of its Milwaukee Media Group, succeeding longtime executive Bob Bellini, who has retired after more than 36 years with the cluster. Sartler moves into the top Milwaukee post after 25 years with the company. She joined More
Advertisement

FCC Seeks Comment on Political Ad Rate Challenge
Federal Communications Commission (FCC)
Federal Communications Commission (FCC)
The Federal Communications Commission (FCC) is seeking comment on an application asking the agency to overturn Media Bureau guidance concerning which political advertisers are entitled to broadcasters' lowest unit charge rates. The challenge was filed by Democratic candidates Sherrod Brown, Jon Ossoff, More

Gemini XIII Adds Kelly Parker, Yea Podcast Slate
Kelly Parker
Kelly Parker
Gemini XIII is expanding its audio sales operation with the addition of veteran media executive Kelly Parker as Senior Vice President of Sales. Parker joins the company from Yea Networks. As part of the move, Gemini XIII will become the exclusive advertising sales representative for Yea Networks' podcast More

Tracy Walker Named 2026 MIW Speak Up! Mentee
Tracy Walker
Tracy Walker
Mentoring and Inspiring Women in Radio (MIW) has named Tracy Walker, General Sales Manager for Connoisseur Media in Saginaw, MI, as the 2026 mentee for its Speak Up! Mentorship Program. Developed in partnership with Media Staffing Network and the late Laurie Kahn, Speak Up! is a year-long program for More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement