Home Login RADIO ONLINE RSS Facebook
Advertisement

Report: Edison Research Talks Audio Listening at Home


Edison Research
Edison Research

When the Consumer Electronics Show kicks off in Las Vegas, attendees from all over the world will gather to see the latest electronics of all varieties. Even as many of us are just beginning to use the new electronics we received as holiday gifts, the industry is looking forward to what kinds of new devices consumers will need or want to buy next. Edison Research's Share of Ear dataset gives insight into what types of audio devices Americans currently are using to consume audio at home.

When consuming audio at home, those in the U.S. age 13+ spend over one-third of their daily audio time (35%) listening through a mobile phone. So "mobile" doesn't have to mean traveling-around-town mobile. It can also mean around-the-house mobile. The next-closest device is AM/FM radio receivers (arguably the original form of mobile audio), which account for 26% of daily at-home audio time.

Americans age 13+ spend 14% of their daily in-home audio time listening on a computer, 13% on some type of TV, and 7% on a smart speaker.

Mobile device usage for audio consumption at home is at the same level for women and men age 13+ (both 35%). Women and men have different at-home listening habits when it comes to radio receivers and computers, though. Women are much more likely than men to consume at-home audio on a radio receiver (30% vs. 22%), and men are much more likely than women to consume audio at home on a computer (19% vs. 10%).

Advertisement

Latest Radio Stories

Kelly Sutton to Host New WSM Morning Show
The Kelly Sutton Show
The Kelly Sutton Show
WSM has announced the launch of The Kelly Sutton Show, with Kelly Sutton taking over weekday mornings beginning Monday, August 10. The new live, local program will air from 6-10am CT from studios just steps away from the Grand Ole Opry stage in Nashville. Sutton will be joined by longtime broadcaster More

RAB Webinar Highlights AI-Powered CopyWrite Tool
Radio Advertising Bureau (RAB)
Radio Advertising Bureau (RAB)
The Radio Advertising Bureau (RAB) will present the second installment of its four-part AI Advantage for Radio Sales webinar series on Wednesday, August 5, focusing on its AI-powered CopyWrite tool designed specifically for broadcast radio sales professionals. Scheduled for Noon CT/1pm ET, the webinar, More

Texas Farm Bureau Network Reaches 150 Affiliates
Texas Farm Bureau
Texas Farm Bureau
The Texas Farm Bureau Radio Network has reached a major milestone, signing its 150th affiliate station and marking the largest number of affiliates in the network's 24-year history. Network Manager Carey Martin said the achievement reflects the strong partnerships the network has built with stations More
Advertisement

Andre Yancey Named Brand Manager of 102 JAMS
Andre Yancey
Andre Yancey
Audacy has named Bay Area native Andre Yancey Brand Manager of KRBQ-FM (102 JAMS) in San Francisco, where he will oversee the station's content strategy, talent, operations and branding. Yancey will continue serving as Assistant Brand Manager for WXBK-FM (94.7 The Block) in New York. "As a Bay Area More

MIW Opens Applications for Speak Up! Mentorship
Mentoring and Inspiring Women in Radio (MIW)
Mentoring and Inspiring Women in Radio (MIW)
Mentoring and Inspiring Women in Radio (MIW) has opened applications for the fourth annual Speak Up! Mentorship Program, a year-long leadership initiative created in partnership with Media Staffing Network. Applications are being accepted through Friday, August 28. Established in honor of the late Laurie More

K-LOVE Promotes Bradshaw to HR Vice President
Tanesha Bradshaw
Tanesha Bradshaw
K-LOVE has promoted Tanesha Bradshaw to Vice President of Human Resources, expanding her leadership role within the ministry's parent organization, K-LOVE, Inc. Bradshaw, who previously oversaw employee relations across the organization, will now lead the ministry's people strategy while overseeing key human More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement