Home Login RADIO ONLINE RSS Facebook
Advertisement

Report: Edison Research Talks Audio Listening at Home


Edison Research
Edison Research

When the Consumer Electronics Show kicks off in Las Vegas, attendees from all over the world will gather to see the latest electronics of all varieties. Even as many of us are just beginning to use the new electronics we received as holiday gifts, the industry is looking forward to what kinds of new devices consumers will need or want to buy next. Edison Research's Share of Ear dataset gives insight into what types of audio devices Americans currently are using to consume audio at home.

When consuming audio at home, those in the U.S. age 13+ spend over one-third of their daily audio time (35%) listening through a mobile phone. So "mobile" doesn't have to mean traveling-around-town mobile. It can also mean around-the-house mobile. The next-closest device is AM/FM radio receivers (arguably the original form of mobile audio), which account for 26% of daily at-home audio time.

Americans age 13+ spend 14% of their daily in-home audio time listening on a computer, 13% on some type of TV, and 7% on a smart speaker.

Mobile device usage for audio consumption at home is at the same level for women and men age 13+ (both 35%). Women and men have different at-home listening habits when it comes to radio receivers and computers, though. Women are much more likely than men to consume at-home audio on a radio receiver (30% vs. 22%), and men are much more likely than women to consume audio at home on a computer (19% vs. 10%).

Advertisement

Latest Radio Stories

Mike Couchman Named Pillar Media Programming Chief
Mike Couchman
Mike Couchman
Pillar Media has named Mike Couchman Chief Programming Officer, overseeing programming for the company's five-station group, effective November 16. Couchman will oversee WAWZ (Star 99.1), WAKW (Star 93.3), KSRC (Star 101.5), KFCO (The New Flo 107.1) and KPOF (AM 910). He will be based at Pillar Media's More

Howard Stern Expands SiriusXM Show to HBO Max
Howard Stern
Howard Stern
Howard Stern will return to SiriusXM for a new season of "The Howard Stern Show" on September 14, while expanding the program's reach through a new partnership with HBO Max. New episodes will air live Mondays on SiriusXM, with adapted video versions debuting Thursdays on HBO Max beginning September 17. The More

Hunter Deeley Named FCC Enforcement Bureau Chief
Hunter Deeley
Hunter Deeley
FCC Chairman Brendan Carr has appointed Hunter Deeley as Chief of the agency's Enforcement Bureau, elevating the bureau's Chief of Staff and Deputy Bureau Chief to its top post. Deeley succeeds Patrick Webre, who will remain with the FCC in a senior role in the Office of Managing Director. "I am pleased More
Advertisement

Zoellner's KRMG, Mix 96.5 Swap Frequencies in Tulsa
Zoellner Media Group
Zoellner Media Group
Zoellner Media Group has completed a frequency swap involving two of its Tulsa radio stations, moving News/Talk KRMG to 96.5 FM and Hot AC KRAV (Mix 96.5) to 102.3 FM. The changes took effect at 5am Monday, August 31. Programming, personalities and other content on both stations remain unchanged despite More

Veteran Radio Personality Ron Parker Dies
Ron Parker
Ron Parker
Veteran radio personality and programmer Ron Parker, whose career spanned more than five decades and included stops at some of the nation's best-known radio outlets, has died following a brief illness. Parker grew up in Atlanta and began his radio career at age 15. While studying journalism at the More

Study Links Brand Awareness to Market Share Growth
Cumulus Media and Westwood One
Cumulus Media and Westwood One
A new study from Google and brand tracking firm Tracksuit finds that increasing brand awareness can produce measurable gains in consumer search activity and, ultimately, market share, according to an analysis from Cumulus Media and Westwood One's Audio Active Group. The research examined 31 brands across More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement